INDUSTRY INSIDER

Netflix + Balaji + Anurag’s Outburst: When Sacred Games Gave Way to Saas-Bahu in 4K

Why Nykaa Fashion’s Ishaan Khatter & Shanaya Kapoor Campaign Is a Masterstroke in Gen Z Marketing

Sarah Jane Dias Hosts Intimate Kankhajura Watch Party

Dubai Gets Personal: How Virat & Anushka’s Tourism Ad Redefines Destination Marketing for Modern Couples

Karan Johar, Neelam, Masaba, Kavita Seth & Rohan Joshi Star in Myntra's Viral Ad by Braindad

From Assam to Edinburgh: How Vivek Oberoi Is Blending Indian Heritage into Global Spirits

Why Movies Need to Think Like Startups (Not Events)

Kareena Kapoor and Laxmi Dental Team Up to Redefine the Teenage Smile Game with Illusion Aligners Teen

From Bedsheets to Big Screens: How PUMA’s Palermo Campaign Nails Gen Z Storytelling

How Bhuvan Bam and Anup Soni Gave AI a Bollywood Makeover in AMD’s Latest Campaign

Shriya Pilgaonkar, DDB Mudra & the Quiet Revolution in Reproductive Health

Mumbai Police to the Rescue: How Terence Lewis Got His Phone Back in Under 2 Hours

Urvashi Rautela at Cannes 2025: Wardrobe Malfunction or Cannes Content Strategy?

Janhvi Kapoor x Sugar-Free: A Sweet Deal for the Wellness Economy?

Mrunal, Danish & 9 for 299”: How FCB Neo & KFC India Engineered a Viral Chicken Storm

Why Eureka Forbes Chose Shraddha Kapoor to Redefine Home Cleaning

Why Samantha Ruth Prabhu Is the Perfect Face for Casagrand Belair in Hyderabad

Why India’s Ban on Pakistan-Origin Content is a Power Move for National Security & Cultural Clarity

Aamir Khan Might Just Change How Bollywood Makes Money – Again.

Pynk is the New Power: How Lux Cozi is Reinventing Innerwear for the Modern Indian Woman

Reliance Snags “Operation Sindoor” Trademark—What’s the Drama?

Unlocking the Future of Influencer Marketing with JioStarverse

How RENÉE Cosmetics Used Supriya Pathak & a Maa’s Tikka to Make Kajal Cool Again

Hrithik Roshan x Rakesh Roshan in Mobil 1 Ad: When Bollywood Legacy Fuels Brand Storytelling

Amazon’s “Many Many Mes” with Ananya Panday Is a Masterclass in Fashion Personalization & Consumer Insight

Ananya Panday Outshines Dhoni in IPL 2025 Ad Wars: Is Star Power Shrinking but Shining Brighter?

Collective Artists Network’s Media Megaverse: How They’re Defining Attention in India’s Creator Economy

Amitabh Bachchan Levels Up Indian Gaming: The Age of Bhaarat and the ‘Create in India’ Revolution

AJIO’s “Offended Moms” Movement: A Hilarious Masterclass in Gifting Psychology and Emotional Targeting

Stake, Satire, and Stakeholders: How a Betting Ad Became India’s Riskiest Comedy Sketch