Aamir Khan Might Just Change How Bollywood Makes Money – Again.

When Aamir Khan moves, the industry watches. From redefining storytelling with Taare Zameen Par to reinventing marketing with 3 Idiots, Khan has never played by the rulebook. Now, he might be ready to rewrite Bollywood's revenue playbook with Sitaare Zameen Par—and this time, the spotlight's on YouTube Pay-Per-View.

The Big Move:Reports suggest that after the theatrical release of Sitaare Zameen Par, Aamir is considering releasing the film on YouTube via pay-per-view (PPV). This means skipping the usual OTT and satellite license deals and instead monetizing directly from the audience through YouTube’s PPV option—a model familiar in global indie and sports circles, but virtually unexplored in mainstream Indian cinema.

Why It’s a Game Changer:Let’s break this down from a marketing and psychological lens. OTT platforms take a chunk of revenue, demand exclusivity, and lock films into long-term licensing deals. But with PPV on YouTube:

• The producer controls pricing.

• The audience pays only for the film they want to watch.

• The reach is global and instant—no platform barrier.

• A film can live on indefinitely and still generate income.
  

More importantly, it’s a bold flex of brand power. Aamir knows he commands loyalty, not just viewership. With a film like Sitaare Zameen Par, which likely mirrors the emotional resonance of Taare Zameen Par, he could pull in families, educators, and fans with one click.

Aamir, the Indie Creator (in Disguise):In a way, this move places Aamir closer to YouTube creators and indie storytellers than Bollywood megastars. He’s decentralizing distribution, betting on audience connection over algorithmic discovery. And that’s revolutionary.