INDUSTRY INSIDER

In a landmark move poised to reshape the landscape of contemporary Indian cinema, Aanand L Rai’s Colour Yellow  and Vinod Bhanushali’s...

Clean beauty brand Plum  has launched a powerful new campaign starring fitness icon Milind Soman , reinforcing a refreshing message: “...

Magic Moments , one of India’s leading premium vodka brands under the Radico Khaitan portfolio, has unveiled an energetic and glamorous...

In an era where wellness is becoming more intuitive and technology-driven, Gabit has rolled out a compelling new campaign featuring...

A king-sized collaboration for a king-sized crunch – SRK is the new face of Sunfeast Wowzers, and India’s snacking game just levelled up....

When Lakadbaggha  first hit screens in January 2023 , it didn't just deliver punches and kicks—it delivered a purpose. Far from being a...

Bollywood star Anushka Sharma  brings an emotional twist to Raksha Bandhan in GIVA’s  new campaign, “Ties of Love.”  In a charming short...

McDonald’s India (North & East) has launched an exciting new campaign featuring Ranveer Singh  and his limited-time signature meal . The...

Kareena Kapoor Khan  has joined hands with Organic Tattva  as the face of their new campaign, “Har Maa Ka Vishwas” , which promotes clean...

Bollywood director Karan Johar’s luxury jewellery label, Tyaani , has just added a bold new face to its campaign— Kalki Koechlin . Known...

When Indian rapper and cultural powerhouse Badshah  announced his foray into the food business, eyebrows were raised. But the launch of...

Dylect, one of India’s fast-growing lifestyle electronics brands, has announced actor and automobile aficionado Rannvijay Singha as the...

Sunny Deol is all set to ignite screens in a whole new format—OTT!  The iconic action star is making his streaming debut with an intense,...

In a shocking twist that has sent ripples through Bollywood, Vedhika Prakash Shetty , the former personal assistant to actress Alia Bhatt...

In an industry where musical inspiration travels faster than copyright claims, Devi Sri Prasad (DSP) has once again made headlines. This...

Iulia Vantur is gearing up to step into the acting space with her debut short film, Echoes of Us. She will be seen sharing the screen...

Before diving into the heartfelt narrative of Aap Jaisa Koi , here’s something special: we managed to capture snapshots from an...

In a move that’s equal parts strategic and star-powered, MR.DIY , India’s fastest-growing home improvement and lifestyle retail brand,...

A fresh wave of romantic musical film is set to tug heartstrings of the audience! Starring Vikrant Massey and Shanaya Kapoor, Aankhon Ki...

Jackie Shroff put up a powerful step towards environment conversation all over again by joining a 1000-tree plantation drive in Lonikand...

In today's evolving space of entertainment, 'entertainment' is no longer restricted to films and shows. A fresh wave of new-age talent...

In the bustling ecosystem of India’s digital storytelling, few platforms have carved as distinct a space as Team Black Films . Known for...

Santosh Singh  is among the most quietly powerful filmmakers working in Hindi cinema today. His films don’t scream; they whisper. They...

With Ayushmann Khurrana stepping in as the effortlessly cool Mr. Vacaywala, Agoda’s latest campaign reframes travel from indulgence to necessity. In a culture overwhelmed by hustle and burnout, it’s a timely reminder that pressing 'book now' isn’t escape — it’s self-preservation."

Crocs Goes K-Drama Meets Bollywood: A Monsoon Campaign That Breaks All Rules

ZEE5 and Burger King India Cook Up a Tasty Marketing Mystery with Diljit Dosanjh’s Detective Sherdil

Orry Meets Neena G: Foxtale’s Glow-Up Campaign Redefines Beauty, Boldly

Jackie Shroff x KITKAT: When Bhidu Solves Gen Z’s Brain Fog, One Snap at a Time

Netflix + Balaji + Anurag’s Outburst: When Sacred Games Gave Way to Saas-Bahu in 4K

Why Nykaa Fashion’s Ishaan Khatter & Shanaya Kapoor Campaign Is a Masterstroke in Gen Z Marketing