INDUSTRY INSIDER

The era of the "family-run studio" just hit a lethal expiration date. While the general public is busy arguing over trailer views, the real power players—Dharma, Excel, Maddock—just liquidated massive equity for a combined ₹3,000+ crore. This isn't just a cash grab; it's a desperate, calculated restructuring because the old way of doing business is officially box office poison. What Actually Happened? The Indian film industry is undergoing a massive capital infusion, with top

If your Instagram feed looks a little more "pink and hydrated" lately, there’s a reason for it. Maybelline New York just dropped their new Serum Lipsticks , and honestly? They didn’t just launch a product they started a whole movement. It’s rare to see a brand get everything so right, from the celebrity face to the tiny "extra" details that make you want to hit "add to cart" immediately. Choosing Kiara Advani wasn't just about picking a big Bollywood star; it was about the v

"Your brand is a gateway to a different world. It’s not just a product; it’s a promise of a new reality." This marketing sentiment has never felt more literal than in the high-octane world of supercars. For decades, the industry has been a metaphorical safari of aggression. We’ve seen the charging bulls of Lamborghini and the prancing horses of Ferrari symbols designed to evoke raw, predatory power and the spirit of the hunt. These emblems tell a story of conquest and speed,

The 2025 cinematic landscape was dominated by one name: Dhurandhar . Directed by Aditya Dhar and starring Ranveer Singh, this spy-action thriller didn't just break records—it shattered the traditional financial ceiling of Bollywood. With an estimated profit of ₹300-400 crore , it stands as one of the most profitable Indian films in history. The ₹250 Crore Gamble: Budget Breakdown The film was produced by Jio Studios and B62 Studios with a total landing cost (including marketi

Everyone is obsessed with the ₹1,300 crore box office haul, but the real bloodbath is happening in the boardroom. Jio Studios just pulled a "bait and switch" on Netflix that would make a corporate raider blush, and it’s going to change how you watch the sequel. What Actually Happened? Aditya Dhar’s Dhurandhar  was a production nightmare that turned into a gold mine. After shooting nearly seven hours of footage, the film was split into two parts just weeks before its December

The internet has been in a frenzy ever since Netflix dropped the teaser for Desi Bling  at the "Next on Netflix India" event. Amidst the shots of private jets and the Burj Khalifa, two faces stood out that no one expected: Indian television’s power couple, Karan Kundrra and Tejasswi Prakash. Almost immediately, the debate ignited across social media. Critics were quick to point out the massive wealth disparity between the couple and Dubai’s industrial titans, leading many to

Everyone’s hyperventilating over Sydney Sweeney scaling the Hollywood Sign like a Gen Z Catwoman, but let’s be real: this isn't a "scandal," it's a calculated high-stakes ROI play . By draping bras over the world’s most famous letters, Sweeney just guaranteed her lingerie brand, Syrn , more earned media than a $20 million Super Bowl spot could ever buy. The LAPD says "no crime," the Hollywood Chamber of Commerce says "we’re fuming," and Sweeney’s bank account is already sayin

While we say music is a journey in itself, and travel is often the destination, but it takes a specific kind of vision to bring them together on a stage that spans generations. When the Dire Straits Legacy (DSL) tour featuring original members of the legendary rock band announced their highly anticipated India leg, the excitement was visible across the country. From the electric crowds in Mumbai to the rock-loving soul of Bangalore, the air was thick with nostalgia. At Alt Bo

Forget everything you know about celebrity brand ambassadors. This isn't a paid post or a cameo this is a $8.7 billion (AED 32 billion)  empire-building move. When the lights went up at the Coca-Cola Arena for the launch of Tonino Lamborghini Residences , the real plot twist wasn't just the Italian design; it was the man standing at the center of the strategy. Vivek Oberoi  has officially entered his "Actorpreneur" era, co-founding BNW Developments  and transforming the Ras A

Okay, stop scrolling for a second because we need to talk about what is happening in Santacruz right now. If your For You Page hasn’t been aggressively serving you videos of golden, crispy croissant-waffle hybrids, are you even on the internet? But here’s the tea—it’s not just about the food. It’s about the lore. When Uorfi Javed pulls up to a spot, you know it’s not just a soft launch; it’s a cultural reset. Our DIY queen was spotted at The Croffle Guys  in Santacruz recent

Forget the festivals; the real fireworks will be at the box office on March 19, 2026. Yash’s highly anticipated Toxic  is going head-to-head with Ranveer Singh’s Dhurandhar 2 . This isn't just a clash of titans; it’s a battle of cinematic philosophies that will redefine the pecking order in Bollywood's pan-India ambitions. What Actually Happened? Toxic: A Fairy Tale for Grown-Ups , a gritty 1980s Goa gangster drama starring Yash, is slated for a March 19, 2026 release. On the

Okay, can we discuss how the Metro has officially entered its "influencer era"? Forget boring billboards on the highway that nobody looks at; brands have realized that the real tea happens underground (or elevated, if we're being technical). Lately, it feels like every marketing team in Mumbai and Delhi woke up and decided that public transport needed a main-character moment. It’s no longer just about getting from point A to point B; it’s about being held hostage by a 360-deg

The 2025 box office didn't just break records; it completely rewrote the script. We are looking at a year where the "undisputed kings" got humbled and the underdogs gagged the entire industry. The total collection for the top ten films alone sits at a massive ₹4,443.42 crore. If you're still arguing that "OTT is killing theaters," this list is the reality check you need. The math is definitely mathing. 1. The Elite Club (₹800 Crore+) The Facts: #1 Dhurandhar:  ₹872.25 Cr (Wor

Listen, I have covered box office wars for years, but Dhurandhar  isn't just winning; it has completely broken the simulator. We are spiraling because I predicted a ₹350 Cr lifetime, and this movie said, "Hold my chai." It has upgraded itself from "2025 Hit" to "All-Time Industry Disruptor" in the span of a single weekend. If you are still looking at Day 1 numbers, you are reading yesterday's newspaper. The volcano has officially erupted. The "Anti-Gravity" Trend (The Math Is

Okay, stop everything you are doing because the group chat is about to blow up. If you thought Mumbai winters were just about dodging smog and pretending to wear sweaters, think again. The Neighbourhood Winter Festival (NWF) '25-'26  is officially here, and the vibes? Absolute main character energy . This isn't just another event; it is a massive cultural gift to the city from Hon. Minister Ashish Shelar , the Minister of Cultural Affairs. He has turned the Bandra-Khar-Santac

Okay, stop everything you are doing because the comeback we were all manifesting has finally arrived. Ranveer Singh  is back, besties, and he has absolutely demolished  the "flop era" allegations. Remember when the internet was screaming that his time was up? Yeah, well, Dhurandhar  just walked in, dropped a ₹28 Crore  opening bomb, and silenced every single troll. The "Main Character Energy" is off the charts. If you haven’t booked your tickets yet, are you even living in 20

Okay, stop doom-scrolling and listen up because the internet is absolutely screaming  right now. Netflix just pulled the ultimate "Main Character" move and announced they are buying Warner Bros. Discovery. Yes, you read that right. The platform that gave us Stranger Things  is now the owner of Harry Potter , Batman , and Game of Thrones . This isn't just a business deal; it’s a full-on cultural reset. We are talking about a ₹6.99 Lakh Crore  (approx.) deal that basically ends

pause the doom-scrolling because the tea is piping hot! Dhurandhar  finally dropped in theatres today (Dec 5), and the internet is absolutely shook  by the scale. We knew Aditya Dhar was cooking something massive, but the bank balance on this cast? Main Character Energy to the max. We’re talking crores on crores. Let’s dive into who secured the biggest bag! Who Got Paid What? Ranveer Singh: Secured the Bag (and How!) Okay, we need to talk about Ranveer. Our man isn’t just pla

Okay, stop everything you are doing right now. Group chat assemble! We need to talk about Tere Ishk Mein . Yes, the movie released on Nov 28, and while we are absolutely living  for the Raanjhanaa  2.0 vibes, the internet is currently screaming about something else entirely. The box office numbers are giving "Blockbuster," but the pay disparity between our faves Dhanush and Kriti Sanon? Bestie, the math is not  mathing. We all know Bollywood loves a good controversy, but this

Okay, stop scrolling and listen up, because the box office tea is piping hot! If you thought the Tere Ishk Mein  hype was just PR fluff, think again. The internet is screaming, and honestly? Same. Dhanush and Kriti Sanon didn't just arrive at the cinemas; they kicked the door open with pure Main Character Energy. The opening weekend numbers are in, and let's just say, the system has officially been hung. The Weekend Report Card: All Green Flags We love a glow-up story, and th

Imagine you have a box full of your grandmother’s secret spice mixes absolutely delicious and authentic. But, you only share them with your neighbours. Now, imagine a big international logistics company comes to you and says, "Give us these spices, and we will make sure they reach every kitchen from London to New York." This is exactly what has just happened in the Indian music world! Warner Music India  (the big international truck) has signed a massive deal with Ultra Music

Remember the days when parents would scold us for watching too many cartoons or playing video games all day? They would say, "Padhai kar lo, isme koi career nahi hai"  (Study hard, there's no career in this). Well, times have changed, and now the government itself is saying: This is the future. Recently, the MAAC Manifest 2025  was held at the Rangsharda Auditorium in Mumbai, and it wasn't just another college fest. It was a landmark event attended by Adv. Ashish Shelar, the

Living in Mumbai often feels like a never-ending race, doesn't it? Between the local trains, traffic, and office deadlines, we often forget to pause and breathe. But sometimes, an event comes along that promises to hit the pause button and transport us to a world of peace and beauty. 'Ehsaas'  is exactly that kind of evening. Coming to the heart of Mumbai— Dadar West —this December, 'Ehsaas' isn't just a dance performance; it’s a soulful journey of Kathak that promises to tou

Bollywood’s energy powerhouse, Ranveer Singh , has now entered the luxury alcohol space with the launch of Rangeela Contemporary Indian Vodka  on November 10, 2025. Partnering with Allied Blenders & Distillers (ABD) Maestro , Singh aims to bring India its first homegrown vodka brand that fuses world-class quality with desi vibrancy. But the big question is—can this new brand repeat the phenomenal success of his protein snack startup SuperYou , which crossed ₹100 crore revenue

If you’ve ever stepped into a casting room, you know that it’s not just about finding a “good actor.” It’s about finding an actor who fits the grammar  of the medium — Bollywood, television, or OTT. After working on projects with the Adhikari Brothers  in collaboration with Reves Talent , I began noticing a fascinating rhythm: performance styles don’t shift randomly; they evolve to match audience expectations and narrative tone. An actor who shines on television might look sl

The Rightshift Lead Fit Summit 2025  wasn’t just another corporate event — it was a revolution in how India defines leadership after 40 .Held on October 31, 2025, at Taj Santacruz, Mumbai , the summit brought together India’s top CEOs, entrepreneurs, and wellness icons for a one-of-a-kind celebration of health-driven leadership . Organized by Right Shift  — ITC’s wellness-focused brand for individuals above 40 — in collaboration with BW Businessworld  and ITC Limited , the ev

Meta AI has just taken a massive step toward blending Bollywood glamour with cutting-edge technology — and it comes with a familiar voice! Bollywood superstar Deepika Padukone  is now officially the first Indian voice of Meta AI , joining a lineup of global personalities who lend their voices to Meta’s conversational AI ecosystem. With this new feature, users can chat, ask questions, get recommendations, or simply have fun conversations  — all in Deepika’s voice. Whether you’

When it comes to buying a car, trust, transparency, and top-notch service matter just as much as performance and design. For over a decade, Shivam Autozone has established itself as the best Maruti Suzuki dealership in Mumbai , delighting over 1 lakh happy families with unmatched customer satisfaction, a wide vehicle range, and an unwavering commitment to excellence Shivam Autozone offers a complete Maruti Suzuki experience under one roof. With a strong presence across all f

In a world where most companies chase awards, one creative agency just earned the title that truly matters — “Happiest Place to Work.”...

In a spectacular display of integrated marketing, the launch of the new Maruti Suzuki Victoris at Shivam Autozone has rewritten the...