Hrithik Roshan x Rakesh Roshan in Mobil 1 Ad: When Bollywood Legacy Fuels Brand Storytelling

When Bollywood meets branding, sparks fly — but when a legendary father-son duo shares the screen for the first time in 25 years? That’s when history is made. Enter: ExxonMobil’s latest Mobil 1 commercial under their Unforgettable Journeys campaign, featuring none other than Hrithik Roshan and Rakesh Roshan.

The Ad: More Than Just Engine OilOn the surface, the ad promotes Mobil 1, a synthetic engine oil known for performance under extreme conditions. But underneath? It’s a narrative masterclass. Celebrating Hrithik’s 25 years in the industry, the campaign seamlessly ties his enduring stardom with Mobil 1’s durability and innovation.

The Bollywood-Brand ParallelThis isn’t just a celebrity endorsement. It’s a symbolic baton pass. Hrithik’s journey mirrors India’s rise — and Mobil 1 positions itself as a companion on that ride. The campaign hits the emotional gearshift by showing Hrithik and Rakesh Roshan—two icons of different Bollywood eras—sharing a screen, linking cinematic legacy with brand legacy.

Why This Works (Marketing Insight)

• Authentic Alignment: Hrithik = Performance. Mobil 1 = Performance. It’s not forced.

• Emotional Engineering: Playing on nostalgia, father-son dynamics, and cultural memory.

• High Recall Hook: First-time screen sharing moment is a headline magnet.
  

Conclusion:In a crowded endorsement landscape, the Mobil 1 ad stands out because it doesn’t just sell oil — it sells a story. A journey. An engine that doesn’t age, much like Hrithik himself. It’s what brand marketers dream of: relevance, resonance, and...Roshans.