Collective Artists Network’s Media Megaverse: How They’re Defining Attention in India’s Creator Economy

In the dynamic world of Indian digital media, where every scroll counts and attention is the new currency, Collective Artists Network has made a power move. With the launch of its new media division—Collective Media Network, the company isn't just expanding its portfolio—it's shaping the future of pop culture distribution.

By bringing together platforms like Terribly Tiny Tales (TTT), Under 25, Big Bang Social, and Galleri5, Collective Media Network has created a content ecosystem that seamlessly merges storytelling, youth culture, lifestyle, and education. These aren't just platforms—they're digital micro-communities with cult-like followings. Whether it's relatable narratives from TTT or the Gen Z energy of Under 25, the network is tapping into attention hubs that already command trust.

But here’s where it gets even more meta: Collective is now betting on AI-powered creators. Yes, actual synthetic personalities like Kavya Mehra and Radhika Subramaniam are now part of the squad, delivering content on modern parenting, youth culture, and beyond. These AI creators aren’t gimmicks—they’re strategic prototypes of what’s coming next in scalable, personality-led content.

And with Sudeep Lahiri stepping in as Head of Channels and Distribution, Collective’s mission to “own eyeballs” isn’t just a metaphor—it’s an operational strategy. Lahiri’s two-decade experience means this isn’t just creative chaos—it’s distribution intelligence.

As founder Vijay Subramaniam put it: “We reflect pop culture when needed, and influence it when it matters most.” That’s not just a tagline—it’s a blueprint. In the attention economy, Collective Media Network isn’t just keeping up—they’re writing the algorithm.