How Bhuvan Bam and Anup Soni Gave AI a Bollywood Makeover in AMD’s Latest Campaign

When Bollywood's beloved content king Bhuvan Bam meets the iconic crime show narrator Anup Soni, and they both dive into a tech ad — you know it’s not going to be your typical AI campaign. AMD just flipped the script on processor marketing with its latest Ryzen AI 300 campaign — and it’s every bit as entertaining as it is insightful.

The Plot:The campaign kicks off with a “missing laptop” storyline, cue Anup Soni in his signature investigative persona. But instead of busting a crime ring, he finds something far more tempting — a laptop running on AMD Ryzen AI 300, used by Bhuvan Bam in all his multitasking glory.

Why It Works:This isn’t just another spec-sheet ad. AMD uses Bhuvan’s popular characters to demonstrate real use-cases of the AI chip: from generating images via text prompts, to translating content across 46 languages. It’s clever product placement masquerading as a sketch — and it works because it mirrors how creators (like Bhuvan himself) actually use tech.

The Psychology of Performance:Tech often feels distant or too complex for everyday users. But AMD’s decision to lead with relatability over raw performance numbers is a masterclass in psychological marketing. It shows us what the processor does, not just what it is.

The Celebrity Chemistry:Anup Soni’s cameo as the curious cop gives the ad an edge of nostalgia and wit. Meanwhile, Bhuvan's ability to shapeshift into multiple personas is a metaphor for the Ryzen AI’s multi-functional capabilities — from creators to coders, this chip’s got range.

Conclusion: AMD and Social Panga have cracked a code here — blending entertainment, relatability, and tech education into one seamless campaign. With Bhuvan Bam as the bridge and Anup Soni as the anchor, the AMD Ryzen AI 300 doesn’t just compute, it connects.