Mrunal, Danish & 9 for 299”: How FCB Neo & KFC India Engineered a Viral Chicken Storm

When Mrunal Thakur faints on-screen and Danish Sait multiplies into chaos, you know something wild is cooking and this time, it's KFC's Epic Savers campaign.

Offering 9 pieces of chicken (7 boneless strips + 2 hot & crispy) for ₹299, KFC India has flipped the script on traditional QSR marketing — not just by serving value, but by crafting a moment that people want to repeat, meme, and munch on.

The Power Trio: Mrunal, Danish, and FCB Neo

Let’s break it down:

• Mrunal Thakur plays the glam Bollywood consumer who literally faints at the offer.

• Danish Sait, as the chaotic “Ramamurthy,” clones himself and leads a crescendo of “9 for 299” across friend circles and Gen Z cliques.

• Agency FCB Neo, with Chief Creative Officer Mayuresh Dubhashi and team, masterminded this mini-Bollywood narrative, marrying absurd humour with a serious value hook.
  

Why Ths Campaign Clicks:

• Unbeatable Value: ₹299 for 9 pieces of KFC chicken is a price point engineered for virality.

• Dine-in Only Strategy: Footfall play. Pure ROI genius.

• Multiverse Storytelling: The escalating madness mirrors meme culture and Gen Z sensibilities.

• 360° Launch: The campaign exploded across TV, digital, and social — ensuring it didn't just reach you, it chased you.

Branding Takeaway:

This is not just fried chicken. This is FCB Neo’s fried storytelling. In an era where every brand is shouting offers, this campaign is a masterclass in emotional exaggeration + economic logic.

Mrunal and Danish gave us the faces. FCB Neo gave us the madness. And KFC? They just served up the most unforgettable ₹299 ever.