Karan Johar, Neelam, Masaba, Ratna Pathak Shah & Rohan Joshi Star in Myntra's Viral Ad by Braindad

Okay, my feed exploded when Myntra dropped their new sale ad featuring Karan Johar, Neelam Kothari, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi. And credit where credit is due: Braindad absolutely nailed this campaign!

Forget the typical sale hype. This ad taps into something real and funny: the generational (and maybe socio-economic?) divide around shopping with deals. Neelam's "confrontations are so middle class" and "we're old money, not new money with promo codes" is pure, hilarious shade.

But here's the genius: the ad flips the script. Karan, Masaba (secretly with a full cart!), and especially Rohan with his "Skibidi" energy and ₹999 "shacket" make shopping the sale look not just acceptable, but smart and cool. It's not about needing the discount; it's about being savvy enough to grab the "Lowest Prices Guaranteed."

Braindad understood the assignment. They used these iconic personalities to represent different consumer attitudes and then subverted the snobbery around sales shopping, making it aspirational. Plus, sprinkling in modern slang like "Skibidi," "Sus," and "No Cap" makes it instantly relatable and shareable for younger audiences without feeling forced.

It's witty, it's culturally relevant, and it drives home the value proposition perfectly. That's how you do it.