From Assam to Edinburgh: How Vivek Oberoi Is Blending Indian Heritage into Global Spirits

With everything happening in the global spirits space, one headline caught my eye—and honestly, it’s too refreshing to ignore.

Vivek Oberoi, Bollywood actor and low-key serial entrepreneur, just acquired a 21% stake in Rutland Square Spirits Ltd, a premium Scottish liquor brand. But this isn’t your average celeb–liquor endorsement deal. It’s a cultural power move.

Rutland Square Spirits, founded by Nishant Sharma, is already making waves for its unique oolong white tea-infused spirits crafted from tea leaves sourced directly from Dibrugarh, Assam, India’s tea capital. The infusion of Indian tea into Scotch-style spirits? That’s storytelling in a glass.

But here’s where it gets even more interesting...

🍵 Culture Meets Craft: Assam Tea in a Scotch Bottle

Assam’s Dibrugarh region is known for producing nearly half of India’s tea. Now, that legacy is taking a detour—from morning cups to cocktail glasses.

Rutland Square’s signature approach infuses these tea notes into premium spirits, creating something that feels both rooted and revolutionary. This isn't just about flavour—it's about telling India's story through taste.

🔗 Vivek Oberoi’s Vision: Beyond Capital

Oberoi’s statement hit the right notes:

“This is an exciting bridge between two economies and cultures… Scotland has deep traditions and a strong Indian business community. I’m excited to bring this vision to life.”

For someone who has always dabbled in impact-led ventures, this move is fitting. His involvement isn’t just financial—it’s strategic. From storytelling to expansion, Vivek is putting brand India on the global shelf.

🌍 What’s Brewing Next?

The collab isn’t stopping at drinks.

Plans are already in motion to build a luxury net-zero hotel in Edinburgh, featuring:

• Europe’s first hydrogen-powered hospitality services

• Scotland’s first Ayurvedic wellness centre

• A blend of eco-tech and traditional Indian healing practices

This could change how we define luxury in the West—less champagne brunch, more chai & chakra balance.

💡 My Take

This isn't just about whisky or wellness—it’s about India’s soft power being bottled, branded, and beautifully presented to the world.

From Assam’s tea gardens to Scotland’s barsFrom Ayurveda to net-zero techFrom Bollywood charm to boardroom strategy

It’s proof that we’re in a new age where culture is the commodity—and the smartest brands are the ones that know how to remix it.