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Jackie Shroff Champions Environment Conservation Yet Again by Joining 1000-Tree Plantation Drive at Lonikand Biodiversity Park
Jackie Shroff put up a powerful step towards environment conversation all over again by joining a 1000-tree plantation drive in Lonikand...

Reuben Saldanha
Jul 51 min read


Shubman Gill, Vedant Mahajan to Rishab Rikhiram Sharma: New-age Boys Who Are Making it Big with Their Talent in Distinct Entertainment Spaces
In today's evolving space of entertainment, 'entertainment' is no longer restricted to films and shows. A fresh wave of new-age talent...

Reuben Saldanha
Jul 42 min read


Isha, Rising in the Frame: and the Quiet Power of Presence at Team Black Films
In the bustling ecosystem of India’s digital storytelling, few platforms have carved as distinct a space as Team Black Films . Known for...

Reuben Saldanha
Jul 43 min read


Not Just a Director—A Feelings Wale Filmmaker: Meet Santosh Singh
Santosh Singh is among the most quietly powerful filmmakers working in Hindi cinema today. His films don’t scream; they whisper. They...

Reuben Saldanha
Jul 23 min read


Agoda’s Mr. Vacaywala: Travel as Everyday Wellness
With Ayushmann Khurrana stepping in as the effortlessly cool Mr. Vacaywala, Agoda’s latest campaign reframes travel from indulgence to necessity. In a culture overwhelmed by hustle and burnout, it’s a timely reminder that pressing 'book now' isn’t escape — it’s self-preservation."

Reuben Saldanha
Jul 12 min read


Crocs Goes K-Drama Meets Bollywood: A Monsoon Campaign That Breaks All Rules
Crocs Goes K-Drama Meets Bollywood: A Monsoon Campaign That Breaks All Rules
Vishal waghela
Jun 261 min read


ZEE5 and Burger King India Cook Up a Tasty Marketing Mystery with Diljit Dosanjh’s Detective Sherdil
ZEE5 and Burger King India Cook Up a Tasty Marketing Mystery with Diljit Dosanjh’s Detective Sherdil
Vishal waghela
Jun 232 min read


Orry Meets Neena G: Foxtale’s Glow-Up Campaign Redefines Beauty, Boldly
Orry Meets Neena G: Foxtale’s Glow-Up Campaign Redefines Beauty, Boldly
Vishal waghela
Jun 231 min read


Jackie Shroff x KITKAT: When Bhidu Solves Gen Z’s Brain Fog, One Snap at a Time
Jackie Shroff x KITKAT: When Bhidu Solves Gen Z’s Brain Fog, One Snap at a Time
Vishal waghela
Jun 231 min read


Netflix + Balaji + Anurag’s Outburst: When Sacred Games Gave Way to Saas-Bahu in 4K
Netflix + Balaji + Anurag’s Outburst: When Sacred Games Gave Way to Saas-Bahu in 4K
Vishal waghela
Jun 92 min read


Why Nykaa Fashion’s Ishaan Khatter & Shanaya Kapoor Campaign Is a Masterstroke in Gen Z Marketing
Why Nykaa Fashion’s Ishaan Khatter & Shanaya Kapoor Campaign Is a Masterstroke in Gen Z Marketing
Vishal waghela
Jun 52 min read


Sarah Jane Dias Hosts Intimate Kankhajura Watch Party
Sarah Jane Dias Hosts Intimate Kankhajura Watch Party
Vishal waghela
Jun 21 min read


Dubai Gets Personal: How Virat & Anushka’s Tourism Ad Redefines Destination Marketing for Modern Couples
Dubai Gets Personal: How Virat & Anushka’s Tourism Ad Redefines Destination Marketing for Modern Couples
Vishal waghela
Jun 22 min read


Karan Johar, Neelam, Masaba, Ratna Pathak Shah & Rohan Joshi Star in Myntra's Viral Ad by Braindad
Karan Johar, Neelam, Masaba, Kavita Seth & Rohan Joshi Star in Myntra's Viral Ad by Braindad
Vishal waghela
May 271 min read


From Assam to Edinburgh: How Vivek Oberoi Is Blending Indian Heritage into Global Spirits
From Assam to Edinburgh: How Vivek Oberoi Is Blending Indian Heritage into Global Spirits
Vishal waghela
May 272 min read


Why Movies Need to Think Like Startups (Not Events)
Why Movies Need to Think Like Startups (Not Events)
Vishal waghela
May 262 min read


Kareena Kapoor and Laxmi Dental Team Up to Redefine the Teenage Smile Game with Illusion Aligners Teen
Kareena Kapoor and Laxmi Dental Team Up to Redefine the Teenage Smile Game with Illusion Aligners Teen
Vishal waghela
May 221 min read


From Bedsheets to Big Screens: How PUMA’s Palermo Campaign Nails Gen Z Storytelling
From Bedsheets to Big Screens: How PUMA’s Palermo Campaign Nails Gen Z Storytelling
Vishal waghela
May 222 min read


How Bhuvan Bam and Anup Soni Gave AI a Bollywood Makeover in AMD’s Latest Campaign
How Bhuvan Bam and Anup Soni Gave AI a Bollywood Makeover in AMD’s Latest Campaign
Vishal waghela
May 222 min read


Shriya Pilgaonkar, DDB Mudra & the Quiet Revolution in Reproductive Health
Shriya Pilgaonkar, DDB Mudra & the Quiet Revolution in Reproductive Health
Vishal waghela
May 222 min read
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