Rannvijay Singha Joins Dylect as Brand Ambassador for Automotive Tech Line

Dylect, one of India’s fast-growing lifestyle electronics brands, has announced actor and automobile aficionado Rannvijay Singha as the official face of its new automotive technology division. Known for his deep-rooted connection with India’s motoring scene, Singha’s appointment is expected to add significant credibility and cultural relevance to the brand’s bold foray into smart in-car electronics.

Set to launch a new line of automotive tech tailored specifically for Indian roads and real-world travel conditions, Dylect aims to enhance the driving experience through safety-first, convenience-driven solutions. From smarter dashboards to intuitive vehicle accessories, the upcoming lineup promises to blend innovation with practicality.

“Driving isn’t just routine for me, it’s a way of life,” said Singha, expressing excitement about partnering with a brand that mirrors his passion for vehicles and road adventures. His alignment with Dylect’s values brings authenticity to the campaign, targeting India’s increasingly tech-savvy and travel-conscious population.

Anuj Bhatia, Founder of Dylect, noted, “Rannvijay isn’t just a face — he’s a symbol of what Dylect stands for: fearless, dependable, and built for real-world journeys.”

With a stellar ₹33 crore ($4M) debut year under its belt, Dylect’s entry into the automotive segment marks a strategic evolution—one powered by innovation, consumer insight, and now, Rannvijay’s trusted persona.

This move signals not just a brand expansion but a cultural pivot—one that positions Dylect as a serious player in the future of Indian mobility tech.