Rajkummar Rao Joins Hands with MR.DIY: A Brand Ambassador Who Truly Represents “SabKuch” India Wants

In a move that’s equal parts strategic and star-powered, MR.DIY, India’s fastest-growing home improvement and lifestyle retail brand, has announced acclaimed Bollywood actor Rajkummar Rao as its official brand ambassador. The announcement comes hand-in-hand with a quirky, pan-India campaign built on the slogan: “Milega Kya, Mat Pooch – MR.DIY Has SABKUCH.” And yes, it’s exactly as fun—and smart—as it sounds.

 From Shelves to Screens: MR.DIY's Everyday Wonderland

For the uninitiated, MR.DIY isn’t just another lifestyle store. It’s a 15,000+ SKU powerhouse spread across 10 essential categories, covering everything from hardware to homeware, toys to tech accessories—all under one roof. Operating in over 110 cities across India and growing rapidly, the brand has positioned itself not just as a retailer, but as a discovery space. It’s the place you walk into for one thing and leave with five, each useful, surprising, and often shockingly affordable (some items priced as low as ₹19).

In short, it’s a world built for the modern Indian consumer—value-driven, spontaneous, and practical.

 The Campaign: Humor Meets Daily Hustle

The newly launched campaign features Rajkummar Rao as a witty, on-ground reporter who stumbles into a MR.DIY store and finds himself overwhelmed by its vast offerings. He’s confused, surprised, even delighted. That’s the emotion MR.DIY is banking on: “Don’t ask what you’ll find. Just walk in.”

The content is laced with gentle satire, the kind that nudges you to look at your own lifestyle and realize—wait, maybe I do need that quirky screwdriver set or that minimalist wall clock. Through Rao’s persona, the campaign delivers relatability without condescension.

 Why Rajkummar Rao? Because India Relates to Him

According to MR.DIY’s brand leadership, the decision to bring on Rajkummar Rao was rooted in more than celebrity clout. “He embodies the essence of our brand—genuine, versatile, and deeply connected with the everyday Indian,” they said in a statement.

And they’re not wrong.

Rao’s cinematic journey has mirrored the aspirations of millions—from small-town realism to urban complexity, always with grace and grit. He is the kind of celebrity who doesn’t live in ivory towers. Instead, he walks the aisles we all walk, asks the same questions, and laughs at the same price tags.

 Rajkummar Rao’s Take: “It’s a Wonderland.”

In his own words, Rao called MR.DIY “a wonderland of unexpected delights.” His enthusiasm doesn’t feel paid-for—it feels like genuine amusement at a store where you go in for a light bulb and come out with yoga mats, face towels, mini tool kits, a wall hook shaped like a panda, and maybe a gift bag for your aunt’s birthday.

 The Bigger Picture: India’s Retail Revolution

This collaboration isn’t just about marketing. It reflects the broader shift in Indian consumer behavior: an increased appreciation for smart spending, multi-functionality, and everyday joy. Brands like MR.DIY are winning because they don’t just sell products—they sell the experience of discovery, something e-commerce often fails to replicate.

With this campaign and Rao at the helm, MR.DIY isn’t just selling stuff. It’s building a culture of casual, conscious consumption.