top of page


Rajkummar Rao Joins Hands with MR.DIY: A Brand Ambassador Who Truly Represents “SabKuch” India Wants
In a move that’s equal parts strategic and star-powered, MR.DIY , India’s fastest-growing home improvement and lifestyle retail brand,...

Reuben Saldanha
Jul 72 min read


Agoda’s Mr. Vacaywala: Travel as Everyday Wellness
With Ayushmann Khurrana stepping in as the effortlessly cool Mr. Vacaywala, Agoda’s latest campaign reframes travel from indulgence to necessity. In a culture overwhelmed by hustle and burnout, it’s a timely reminder that pressing 'book now' isn’t escape — it’s self-preservation."

Reuben Saldanha
Jul 12 min read
bottom of page

