Anushka Sharma & GIVA Redefine Raksha Bandhan with Heartfelt “Ties of Love” Campaign

Bollywood star Anushka Sharma brings an emotional twist to Raksha Bandhan in GIVA’s new campaign, “Ties of Love.” In a charming short film, Anushka is seen tying a rakhi on her dog, highlighting that bonds of protection and affection aren’t limited to just siblings.

The campaign beautifully captures the essence of modern Raksha Bandhan—celebrating anyone who protects, supports, and loves you, be it a sibling, friend, or furry companion.

Produced in-house by GIVA, the ad keeps things simple yet powerful, with jewellery playing the role of a lasting, meaningful gift. As Resha Jain, GIVA’s Chief Brand Officer, puts it, “Jewellery isn’t just beautiful—it’s a reminder, something that stays with you.”

With this campaign, GIVA positions its elegant pieces not just as fashion statements, but as emotional keepsakes that carry real sentimental value, especially during occasions like Rakhi.

Celebrate your bond—traditional or not—with something timeless.

Shop GIVA’s Raksha Bandhan collection today.