Ranbir Kapoor Stars in Gabit’s New Campaign: Showcasing the Smart Ring as the Future of Silent Health Tracking

In an era where wellness is becoming more intuitive and technology-driven, Gabit has rolled out a compelling new campaign featuring Bollywood star Ranbir Kapoor. The ad introduces viewers to Gabit’s cutting-edge Smart Ring—a health-tech innovation designed to silently support and guide users through their fitness journey, without disrupting their daily life.

The ad, conceptualized by Talented and directed by Anupam Mishra of Crazy Few Films, positions the Smart Ring not as a flashy accessory, but as an unobtrusive, reliable companion. Kapoor’s on-screen presence reflects this tone—he remains silent throughout the film, subtly illustrating the ring’s ability to monitor health, offer personalized insights, and guide users via Gabit’s app, all without making noise or demanding attention.

This marks Ranbir Kapoor’s first campaign with Gabit, and he brings a natural sense of calm and discipline to the screen. The narrative speaks volumes even in silence. Through gestures and visuals, the message is clear: the Smart Ring quietly understands your body, your habits, and your goals, helping you make smarter decisions with minimal effort.

A New Era of Wellness

Launched just a year ago by co-founders Saurav Bansal, Tushar Vashisht, and Shashank Mehta (formerly of Whole Truth Foods), Gabit is building a platform that combines advanced wearables with behavior science to encourage long-term healthy habits. The Smart Ring collects comprehensive health data—like sleep patterns, activity levels, and recovery metrics—which are then translated into personalized suggestions through the Gabit app.

Commenting on the campaign, co-founder Shashank Mehta emphasized the brand's belief that long-term fitness comes not from short bursts of motivation, but from forming sustainable, guided habits. He added that the Smart Ring is designed to become your silent health partner—an “invisible friend” that works quietly in the background, helping users live healthier lives without constant reminders or nudges.

With this campaign, Gabit not only introduces a new product but also a new philosophy—wellness doesn't have to be loud to be effective. And with Ranbir Kapoor as its ambassador, the message lands with poise, charm, and quiet confidence.

As the health-tech space continues to evolve in India, Gabit’s Smart Ring could very well lead a new wave of wellness innovation—discreet, data-driven, and deeply human.