top of page
BEYOND BOLLYWOOD
Petition to Change Valentine’s Week to “Premi Week”? Prime Video India is Onto Something!
Petition to Change Valentine’s Week to “Premi Week”? Prime Video India is Onto Something!
Vishal waghela
Feb 132 min read
Orry X Tinder: Swipe Right on Creativity
Orry X Tinder: Swipe Right on Creativity
Vishal waghela
Feb 132 min read
How Mangaldeep Brought Maha Kumbh to Your Screen: A Tech-Infused Devotional Journey
How Mangaldeep Brought Maha Kumbh to Your Screen: A Tech-Infused Devotional Journey
Vishal waghela
Feb 113 min read
Cadbury 5 Star’s “Destroy Valentine’s Day”: A Rebellious Love Story
Cadbury 5 Star’s “Destroy Valentine’s Day”: A Rebellious Love Story
Vishal waghela
Feb 102 min read
Tushar Kapoor x Swiggy Instamart: A Snackable Collab or Just a Quick Bite?
Tushar Kapoor x Swiggy Instamart: A Snackable Collab or Just a Quick Bite?
Vishal waghela
Feb 82 min read
Jackie Shroff x Orry x Cross India: Old School Meets Gen Z Vibes
Jackie Shroff x Orry x Cross India: Old School Meets Gen Z Vibes
Vishal waghela
Feb 82 min read
KFC’s “Taste The Epic” Campaign: When Fast Food Meets Superhero Swagger
KFC’s “Taste The Epic” Campaign: When Fast Food Meets Superhero Swagger
Vishal waghela
Feb 53 min read
Varun Mayya: The AI Wizard Who’s Automating the Future (And Guess What? This Article Is AI-Generated Too!)
Varun Mayya: The AI Wizard Who’s Automating the Future (And Guess What? This Article Is AI-Generated Too!)
Vishal waghela
Feb 33 min read
Navigating New Horizons: A Comparative Analysis of India’s Evolving Film Industries
Navigating New Horizons: A Comparative Analysis of India’s Evolving Film Industries
Maiavv Atri
Feb 25 min read
Legends who returned to shine: From Nirupa Roy in 'Deewar' to Rakhee Gulzar in Aamar Boss
Indian cinema has witnessed the powerful resurgence of legendary actors who have reclaimed the spotlight with unforgettable comebacks....
Kenneth Hopkins
Jan 292 min read
Karan Johar & Ananya Panday Are Selling Besan—Because Why Not?
Karan Johar & Ananya Panday Are Selling Besan—Because Why Not?
Vishal waghela
Jan 193 min read
How Brands Crashed the Coldplay Concert Like That One Uninvited Friend
How Brands Crashed the Coldplay Concert Like That One Uninvited Friend
Vishal waghela
Jan 183 min read
When Chess Met Swag: FWD by Myntra’s Epic Ad Featuring Vishy Anand and Gukesh
When Chess Met Swag: FWD by Myntra’s Epic Ad Featuring Vishy Anand and Gukesh
Vishal waghela
Jan 172 min read
Saif Ali Khan, Intruders, and Why Dark Marketing Clicks with India’s Youth
Let’s get real—yesterday’s headlines about Saif Ali Khan being stabbed by a late-night intruder gave us serious chills. It’s the kind of...
Vishal waghela
Jan 173 min read
Shaadi ka Meter Chalu Hai!” Jeevansathi’s Rickshaw Campaign is Here to Steal Hearts (and Traffic)
Shaadi ka Meter Chalu Hai!” Jeevansathi’s Rickshaw Campaign is Here to Steal Hearts (and Traffic)
Vishal waghela
Jan 152 min read
Paatal Lok 2 Is Here, and This Ad Campaign Is Straight Fire
Paatal Lok 2 Is Here, and This Ad Campaign Is Straight Fire
Vishal waghela
Jan 142 min read
Hrithik Roshan and His Clear Choice: A Birthday Toast to the Greek God of Bollywood
Hrithik Roshan and His Clear Choice: A Birthday Toast to the Greek God of Bollywood
Vishal waghela
Jan 101 min read
Main Moorkh Nahi Hoon: NPCI’s UPI Safety Campaign Starring Pankaj Tripathi is a Masterstroke in Digital Awareness
Main Moorkh Nahi Hoon: NPCI’s UPI Safety Campaign Starring Pankaj Tripathi is a Masterstroke in Digital Awareness
Vishal waghela
Jan 103 min read
Odoo Hits the Indian Streets: A Roadshow That’s Turning Heads and Sparking Conversations
Odoo Hits the Indian Streets: A Roadshow That’s Turning Heads and Sparking Conversations
Vishal waghela
Jan 92 min read
Zepto’s Billboard Blitz: Funny AF or Just a Vibe Check?
Zepto’s Billboard Blitz: Funny AF or Just a Vibe Check?
Vishal waghela
Jan 93 min read
bottom of page