Petition to Change Valentine’s Week to “Premi Week”? Prime Video India is Onto Something!

Alright, let’s be real. Valentine’s Week is cute and all, but aren’t we kinda over the same old chocolate and teddy bear routine? Prime Video India thinks so, and they’ve dropped an absolute banger of a campaign, petitioning to change Valentine’s Week to… wait for it… “Premi Week”! Yep, they’re bringing Bollywood-style romance to the party, and honestly, we’re here for it.

What’s the Tea on “Premi Week”?

Picture this: Instead of just roses and cheesy love letters, we get an entire week celebrating love, filmi-style. Think dance numbers, dramatic dialogues, and OTT gestures that Bollywood has taught us to love. Prime Video’s campaign is basically asking, “Why settle for basic when you can go full-on Bollywood?” And we gotta admit, it’s a vibe.

The Star Cast is No Joke

The promo features an all-star lineup: Shweta Tripathi serving looks, Emiway Bantai bringing the swag, and Jaideep Ahlawat rocking a blue suit like he’s straight out of a Dharma movie. And of course, Rakesh Sharma adds that touch of nostalgia. These guys are out here doing heart poses and spreading filmi love, and it’s hard not to smile watching it.

Social Media is Going Wild

Prime Video didn’t just drop a video and call it a day—they went all in with the hashtag #PremiVideo and some witty captions like “petition to change Valentine’s week to Premi week.” People are eating it up. Influencers are on board, memes are being made, and suddenly, Valentine’s Week is looking pretty basic compared to this.

Why This is Lowkey Genius

This campaign works because it’s cheeky, it’s relatable, and it taps into our obsession with Bollywood nostalgia. It’s like they took all the cheesy, over-the-top romantic tropes we secretly love and made them cool again. And by spinning it as a “petition,” they’re getting us all to join in on the fun. Who doesn’t want to sign up for a week dedicated to Bollywood-style love stories?

So, Are We Signing This Petition or What?

Look, if it means trading a boring Valentine’s Day dinner for a week of singing in the rain and dramatic “palat” moments, we’re in. Prime Video India just made love fun again, and we’re ready to go full filmi.

What do you think? Should Valentine’s Week get a Bollywood upgrade with “Premi Week”? Drop your thoughts (and dramatic one-liners) in the comments below!