Sara & Ranveer Bring the Heat in Kurkure X Ching’s Secret’s New TVC!

When Bollywood’s quirkiest duo comes together, you know it’s going to be lit! Sara Ali Khan and Ranveer Singh are setting screens on fire with the all-new Kurkure X Ching’s Secret TVC, and we are living for this drama!

A Rivalry Like No Other

The ad kicks off in two fictional towns, “Kurkure-Garh” and “Schezwanpur,” where tensions run high. Think Bollywood’s iconic village rivalries but with a spicy twist! Sara and Ranveer bring their A-game as rivals, only to unite over the irresistible new Kurkure Ching’s Schezwan Chutney flavour. Yup, nothing like a killer snack to end a feud!

Bollywood Drama Meets Snacking Fun

This isn’t just a commercial—it’s a full-blown Bollywood masala flick packed into 30 seconds. Director Vikram Pandey knew exactly what he was doing by turning a classic rivalry trope into a playful, over-the-top drama. From the fierce confrontations to the epic “peace treaty” over snacks, every second is a visual treat.

Why This Campaign is Genius

Aastha Bhasin from PepsiCo India says it best: “The new TVC brilliantly brings to life the fusion of Kurkure’s crunchy, masaaledaar magic with the fiery and tangy flavour of Ching’s Schezwan Chutney.” And honestly? She’s spot on! The ad perfectly captures the desi Chinese snacking experience we didn’t know we needed.

Meanwhile, Deepika Bhan from Tata Consumer Products highlighted the power duo’s playful rivalry, stating, “With Ranveer and Sara at the helm, the TVC is a high-energy fusion of drama and humour.” And we couldn’t agree more—this ad is pure entertainment!

Behind the Scenes Fun

Sara Ali Khan spilled the beans, saying, “Shooting with Ranveer was an amazing experience!” With their electric chemistry and infectious energy, this ad is just the right mix of zestiness and crunch—just like the new flavour!

Where to Catch It

This epic campaign is airing across TV and digital platforms, so keep your eyes peeled. And if you’re ready to taste the drama (literally), the new Kurkure Ching’s Schezwan Chutney flavour is now available in Rs. 5, Rs. 10, and Rs. 20 packs.

Snack, Groove, Repeat!

With this fiery new flavour and Bollywood’s most playful duo, Kurkure X Ching’s Secret has given us the ultimate snacking anthem. So grab a pack, turn up the volume, and snack like Sara and Ranveer!