Siddhant Sings, Ananya Shines: American Tourister’s "Everyone’s In" Hits the Right Notes

The brand’s latest campaign 'Everyone’s In' does more than just market a travel bag. It sings—literally. Featuring Bollywood’s Siddhant Chaturvedi (yes, singing!) alongside Ananya Panday and Jonita Gandhi, this summer anthem aims to remind us that the real magic of travel is making everyone feel they belong.

Launched by Famous Innovations with music by Sony Music India, the campaign feels less like a commercial and more like a mood. With Vayu Shrivastava (behind bangers like “Naagin” and “Beat Pe Booty”) handling the composition and lyrics, the track is infectious enough to make you want to book a trip immediately.

Shot by Shashanka Chaturvedi and produced by Good Morning Films, the video doesn’t bombard you with glossy travel shots. Instead, it captures raw, spontaneous moments—the laughter, the missed buses, the shared sunsets—that make travel unforgettable.

But here's where the marketing brilliance lies:

• Nostalgia + Inclusivity = Emotional Branding

• Music + Star Power = Viral Potential

• Storytelling > Product Pushing
  

The campaign is already streaming on platforms like YouTube, Spotify, JioSaavn, and Apple Music, backed by TVCs, outdoor, and digital rollouts.

With travel bouncing back post-pandemic, brands like American Tourister are smartly tapping into what travelers truly crave: belonging, joy, spontaneity—and a soundtrack to match.