Bhumi Pednekar and Pedigree Say: Love is a Pouch Away

When your dog wags their tail, jumps around, and gives you that goofy smile, how do you say "I love you" back?

Well, if you ask Bhumi Pednekar and Pedigree, the answer is simple: feed them better.

Pedigree’s new campaign, ‘I Pouch You’, is a masterclass in emotional storytelling plus product education. Produced by Kulfi Collective, this digital-first initiative showcases Pedigree’s gravy range not just as pet food, but as a true expression of love.

The Big Insight:A whopping 60% of Gen Z and millennial pet parents in India see their pets as family. Yet, many are unaware that home-cooked food often falls short in meeting a dog's specific nutritional needs. Enter Pedigree Gravy — complete, balanced, hydration-boosting, and digestion-friendly meals... all in one adorable pouch!

Why Bhumi Pednekar is the Perfect Face: Bhumi isn’t just a celeb endorsement — she’s a genuine pet parent, bringing authenticity to the narrative. Her love for her own dog shines through in the campaign, making the messaging feel heartfelt rather than hard-sell.

Marketing Masterstroke:Pedigree isn't just shouting “Buy now!” — they’re building a culture of informed pet parenting. Interactive dog park installations, influencer collabs, and a heavy focus on storytelling make this campaign culturally sticky and emotionally resonant.

Final Bite:Feeding your dog Pedigree Gravy isn’t just nutrition — it’s daily ‘I love yous’ without saying a word. Bhumi said it best — “I couldn’t help but say ‘I love you’ to both Pedigree and my pet in the same breath.” Honestly? Same.