Kriti Sanon Just Made Us Obsessed With Zouk Bags!

Kriti Sanon x Dreame: Making Smart Home Appliances Cool Again

Why Coca-Cola’s New Coke Zero Jump-Scare Ad Is a Masterclass in Psychological Marketing

Alia Bhatt x Chandni Bhabhda for L’Oréal: When Bollywood Meets Meme Culture

Bollywood Meets Solar: Why Rajkummar Rao’s Sun King Partnership Is a Marketing Masterstroke

IPL 2025’s Smartest Ad Play? Dream11 Turns Aamir vs Ranbir into Brand Gold

Lavin Hirani Launches Hirani & Associates: A Star-Powered Legal Venture for the Media & Tech Age

How a Biscuit Became a Symbol of Tamil Pride: The Genius Behind Milk Bikis x Ajith Kumar Fan Activation

Why Katrina’s Kay Beauty Hit ₹200 Cr While Deepika’s 82°E Lagged Behind

Bollywood’s First-Day Flop Era: Why Opening Shows Are No Longer Box Office Gold

Ananya Panday to Alia Bhatt: How Bollywood’s Fashion Ambassadors Are Redefining Global Luxury

Runwal Realty’s Luxury Pivot: Sonam Kapoor Joins the Brand’s Elegant New Era

Ananya Birla’s LOVETC with Janhvi Kapoor is the Boldest Beauty Launch of the Year

How “Stree 2” Haunted 4.12 Crore Viewers: The Secret Marketing Sorcery Behind Star Gold’s TV Premiere Win

Why NIVEA Made Taapsee Pannu Its Global Ambassador—And What It Tells Us About India's New Soft Power

How Ranveer & Deepika Helped Lloyd’s AI-Powered AC Become the Hottest Home Upgrade in India

Unleash the Avatar: How Project 11A Could Redefine Indian Gaming Forever

Who’s Vaddy? Vadilal’s Mystery Mascot Campaign Melts the Internet

India’s content creator economy is no longer a cottage industry. It’s a culture. And now, it’s getting governance. The Indian Influencer Governing Council (IIGC) recently hosted a landmark event in Bombay—an evening that brought together top marketers, veteran content creators, and digital ecosystem thinkers under one buzzing roof.

Bollywood Dreams, Visa Drama & the Marketing That Actually Works