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BEYOND BOLLYWOOD
How “Stree 2” Haunted 4.12 Crore Viewers: The Secret Marketing Sorcery Behind Star Gold’s TV Premiere Win
How “Stree 2” Haunted 4.12 Crore Viewers: The Secret Marketing Sorcery Behind Star Gold’s TV Premiere Win
Vishal waghela
Apr 171 min read
Why NIVEA Made Taapsee Pannu Its Global Ambassador—And What It Tells Us About India's New Soft Power
Why NIVEA Made Taapsee Pannu Its Global Ambassador—And What It Tells Us About India's New Soft Power
Vishal waghela
Apr 161 min read
How Ranveer & Deepika Helped Lloyd’s AI-Powered AC Become the Hottest Home Upgrade in India
How Ranveer & Deepika Helped Lloyd’s AI-Powered AC Become the Hottest Home Upgrade in India
Vishal waghela
Apr 152 min read
Unleash the Avatar: How Project 11A Could Redefine Indian Gaming Forever
Unleash the Avatar: How Project 11A Could Redefine Indian Gaming Forever
Vishal waghela
Apr 152 min read
Who’s Vaddy? Vadilal’s Mystery Mascot Campaign Melts the Internet
Who’s Vaddy? Vadilal’s Mystery Mascot Campaign Melts the Internet
Vishal waghela
Apr 151 min read
How IIGC's Creator Code Is Shaping India's ₹9000 Cr Influencer Economy
India’s content creator economy is no longer a cottage industry. It’s a culture. And now, it’s getting governance. The Indian Influencer Governing Council (IIGC) recently hosted a landmark event in Bombay—an evening that brought together top marketers, veteran content creators, and digital ecosystem thinkers under one buzzing roof.
Vishal waghela
Apr 142 min read
Bollywood Dreams, Visa Drama & the Marketing That Actually Works
Bollywood Dreams, Visa Drama & the Marketing That Actually Works
Vishal waghela
Apr 111 min read
From Behind the Scenes to Center Stage: Khyati Madaan’s Not Out Moment
From Behind the Scenes to Center Stage: Khyati Madaan’s Not Out Moment
Vishal waghela
Apr 72 min read
From Disney Dreams to YRF Dominance: How Hemant Kundnani Became Bollywood’s Marketing Maverick
From Disney Dreams to YRF Dominance: How Hemant Kundnani Became Bollywood’s Marketing Maverick
Vishal waghela
Apr 72 min read
SRK x Zeenat Aman x Daawat: When Biryani Becomes Branding Brilliance
SRK x Zeenat Aman x Daawat: When Biryani Becomes Branding Brilliance
Vishal waghela
Apr 32 min read
Can Music Make Your Food Spicier? 7UP & Spotify Think So And They’ve Got Anirudh to Prove It
Can Music Make Your Food Spicier? 7UP & Spotify Think So And They’ve Got Anirudh to Prove It
Vishal waghela
Apr 12 min read
Croissant? Nah, It’s Prashant Now—Britannia Just Pulled Off a Marketing Masterstroke
Croissant? Nah, It’s Prashant Now—Britannia Just Pulled Off a Marketing Masterstroke
Vishal waghela
Mar 242 min read
SRK, Castrol, and IPL—A Marketing Hat-Trick That’s Pure Fire
SRK, Castrol, and IPL—A Marketing Hat-Trick That’s Pure Fire
Vishal waghela
Mar 112 min read
Virat Kohli vs. The Bisleri Bottle: The Battle India Didn’t See Coming
Virat Kohli vs. The Bisleri Bottle: The Battle India Didn’t See Coming
Vishal waghela
Mar 112 min read
Ajay Devgn Launches Prismix Studios: AI-Driven Storytelling Revolution
Ajay Devgn Launches Prismix Studios: AI-Driven Storytelling Revolution
Vishal waghela
Mar 101 min read
Simpl’s Low-Budget, High-Impact Bollywood Campaign is Winning B2B Marketing
Simpl’s Low-Budget, High-Impact Bollywood Campaign is Winning B2B Marketing
Vishal waghela
Mar 63 min read
MS Dhoni and CarryMinati Join Forces for a Viral Reel with Cleartrip
MS Dhoni and CarryMinati Join Forces for a Viral Reel with Cleartrip
Adnan Petlawad
Feb 211 min read
Sara & Ranveer Bring the Heat in Kurkure X Ching’s Secret’s New TVC!
Sara & Ranveer Bring the Heat in Kurkure X Ching’s Secret’s New TVC!
Vishal waghela
Feb 172 min read
Neena Gupta’s Swiggy Dine Out Ad: Where Family Banter Meets Irresistible Deals
Neena Gupta’s Swiggy Dine Out Ad: Where Family Banter Meets Irresistible Deals
Vishal waghela
Feb 172 min read
JioHotstar x Ranbir Kapoor = A Whole New Vibe!
JioHotstar x Ranbir Kapoor = A Whole New Vibe!
Vishal waghela
Feb 141 min read
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