top of page


Cracking the Code of KFC x Urvashi Rautela – A Masterclass in Meme-First Marketing
Let’s not pretend we didn’t all stop mid-scroll when we saw that KFC ad. Urvashi Rautela, looking like she just walked out of an...
Vishal waghela
Jul 292 min read


Aanand L Rai & Vinod Bhanushali Unite for Bold New Cinema with Tu Yaa Main Kicking Off Strategic Alliance
In a landmark move poised to reshape the landscape of contemporary Indian cinema, Aanand L Rai’s Colour Yellow and Vinod Bhanushali’s...

Reuben Saldanha
Jul 241 min read


Plum and Milind Soman Champion Consistency Over Perfection in New Skincare Campaign
Clean beauty brand Plum has launched a powerful new campaign starring fitness icon Milind Soman , reinforcing a refreshing message: “...

Reuben Saldanha
Jul 182 min read


Magic Moments Launches Bold New Campaign Featuring Kriti Sanon and Original Music Video
Magic Moments , one of India’s leading premium vodka brands under the Radico Khaitan portfolio, has unveiled an energetic and glamorous...

Reuben Saldanha
Jul 182 min read


Ranbir Kapoor Stars in Gabit’s New Campaign: Showcasing the Smart Ring as the Future of Silent Health Tracking
In an era where wellness is becoming more intuitive and technology-driven, Gabit has rolled out a compelling new campaign featuring...

Reuben Saldanha
Jul 182 min read


Shah Rukh Khan Joins Hands with ITC Sunfeast to Unveil the All-New ‘Wowzers’ – A Snacking Revolution with a WOW in Every Bite
A king-sized collaboration for a king-sized crunch – SRK is the new face of Sunfeast Wowzers, and India’s snacking game just levelled up....

Reuben Saldanha
Jul 172 min read


Lakadbaggha and Beyond: How a Gritty Indie Thriller Sparked a Universe of Action, Heart, and Heroism
When Lakadbaggha first hit screens in January 2023 , it didn't just deliver punches and kicks—it delivered a purpose. Far from being a...

Reuben Saldanha
Jul 153 min read


Anushka Sharma & GIVA Redefine Raksha Bandhan with Heartfelt “Ties of Love” Campaign
Bollywood star Anushka Sharma brings an emotional twist to Raksha Bandhan in GIVA’s new campaign, “Ties of Love.” In a charming short...

Reuben Saldanha
Jul 141 min read


Ranveer Singh Teams Up with McDonald’s India for New Signature Meal
McDonald’s India (North & East) has launched an exciting new campaign featuring Ranveer Singh and his limited-time signature meal . The...

Reuben Saldanha
Jul 141 min read


Kareena Kapoor Khan Leads Organic Tattva’s “Har Maa Ka Vishwas” Campaign
Kareena Kapoor Khan has joined hands with Organic Tattva as the face of their new campaign, “Har Maa Ka Vishwas” , which promotes clean...

Reuben Saldanha
Jul 141 min read


Kalki Koechlin Joins Karan Johar’s Tyaani Jewellery as Brand Ambassador
Bollywood director Karan Johar’s luxury jewellery label, Tyaani , has just added a bold new face to its campaign— Kalki Koechlin . Known...

Reuben Saldanha
Jul 141 min read


Badshah’s Badboy Pizza Is Heating Up the Indian QSR Scene — Here’s Why It’s a Game-Changer
When Indian rapper and cultural powerhouse Badshah announced his foray into the food business, eyebrows were raised. But the launch of...

Reuben Saldanha
Jul 112 min read


Rannvijay Singha Joins Dylect as Brand Ambassador for Automotive Tech Line
Dylect, one of India’s fast-growing lifestyle electronics brands, has announced actor and automobile aficionado Rannvijay Singha as the...

Reuben Saldanha
Jul 101 min read


Sunny Deol Gears Up for His OTT Debut in Siddharth P Malhotra's Action Thriller Adaptation of 'Death Sentence' for Netflix
Sunny Deol is all set to ignite screens in a whole new format—OTT! The iconic action star is making his streaming debut with an intense,...
Kenneth Hopkins
Jul 92 min read


Alia Bhatt's Former Secretary Arrested for ₹76.9 Lakh Fraud: A Shocking Breach of Trust
In a shocking twist that has sent ripples through Bollywood, Vedhika Prakash Shetty , the former personal assistant to actress Alia Bhatt...

Reuben Saldanha
Jul 92 min read


Oo Antava Goes Global — But DSP’s Tune Has Changed
In an industry where musical inspiration travels faster than copyright claims, Devi Sri Prasad (DSP) has once again made headlines. This...

Reuben Saldanha
Jul 92 min read


Deepak Tijori on Starring With Debutant Iulia Vantur in Echoes of Us: From the very first scene, it was clear that she is one of the finest debut actors I have ever had the pleasure of working with
Iulia Vantur is gearing up to step into the acting space with her debut short film, Echoes of Us. She will be seen sharing the screen...

Reuben Saldanha
Jul 82 min read


Aap Jaisa Koi Netflix Premiere & Exclusive Private Screening: Inside the Intimate Event
Before diving into the heartfelt narrative of Aap Jaisa Koi , here’s something special: we managed to capture snapshots from an...

Reuben Saldanha
Jul 82 min read


Rajkummar Rao Joins Hands with MR.DIY: A Brand Ambassador Who Truly Represents “SabKuch” India Wants
In a move that’s equal parts strategic and star-powered, MR.DIY , India’s fastest-growing home improvement and lifestyle retail brand,...

Reuben Saldanha
Jul 72 min read


Aankhon Ki Gustaakhiyan Producer and Writer Mansi Bagla Shares Her Take on the Film’s Music, Calls it the ‘Emotional Anchor’
A fresh wave of romantic musical film is set to tug heartstrings of the audience! Starring Vikrant Massey and Shanaya Kapoor, Aankhon Ki...

Reuben Saldanha
Jul 72 min read
bottom of page

