Shah Rukh Khan, Nikhil Kamath, and Radico Khaitan Forge Major Partnership for D'YAVOL Luxury Spirits

A landmark partnership has been announced in India's luxury consumer sector, bringing together Bollywood royalty, a titan of the spirits industry, and one of the country's sharpest investors. This powerhouse alliance sees Shah Rukh Khan's D'YAVOL join forces with Radico Khaitan and Nikhil Kamath to launch a new, ambitious luxury spirits company.

The collaboration, which will operate under the name D'YAVOL Spirits, is poised to disrupt the premium spirits market in India and build a formidable global brand.

The Partnership: At a Glance

Entity	Key Role & Contribution
D'YAVOL	The luxury collective, co-founded by Shah Rukh Khan and Aryan Khan, providing brand identity, creative vision, and global storytelling.
Radico Khaitan	One of India's oldest and largest liquor manufacturers, bringing unparalleled expertise in manufacturing, blending, and distribution.
Nikhil Kamath	Co-founder of Zerodha, offering strategic investment, brand-building acumen, and a keen eye for scaling high-growth consumer brands.

The Powerhouse Alliance: Who's Involved?

This strategic venture combines the unique strengths of three industry leaders:

• D'YAVOL: Co-founded by global icon Shah Rukh Khan and his son Aryan Khan, the brand brings immense star power, a modern aesthetic, and a narrative-driven approach to luxury.

• Radico Khaitan: A giant in the Indian liquor industry, Radico Khaitan provides the essential manufacturing infrastructure, deep market knowledge, and an extensive distribution network required to scale effectively.

• Nikhil Kamath: The co-founder of India's largest brokerage, Zerodha, Kamath is a renowned investor known for his strategic vision. His involvement brings significant financial backing and expertise in building premium, high-growth businesses.
  

The Vision: Crafting a Global Indian Luxury Brand

The ambition behind D'YAVOL Spirits is clear: to create a portfolio of world-class, premium spirits for a global audience. According to reports in Mint, the focus will be on:

• Globally Sourced, Bottled-in-Origin Products: Ensuring the highest quality and authenticity for each spirit.

• Disruptive and Innovative Design: Creating products that stand out on the shelf and resonate with a modern luxury consumer.

• Strong Cultural Resonance: Building a brand that is rooted in a compelling story and connects with consumers on a deeper level.

This is a long-term play aimed squarely at capturing the booming luxury spirits market, both in India and internationally.

The First Launch: A Premium Tequila Enters the Market

The first product to be launched under the D'YAVOL Spirits banner will be a premium tequila.

Media outlet Storyboard18 reports that this tequila will be bottled at its origin and aged in wine casks, indicating a focus on unique flavor profiles. It is expected to target the high-end of the market with a luxury price point potentially in the ₹20,000–₹30,000 range.

Frequently Asked Questions (FAQ)

1. What is D'YAVOL Spirits? D'YAVOL Spirits is a new luxury spirits company formed through a partnership between Shah Rukh Khan's D'YAVOL, Radico Khaitan, and investor Nikhil Kamath.

2. Who are the owners of D'YAVOL Spirits? The company is a strategic partnership. The key partners are the D'YAVOL brand (co-founded by Shah Rukh Khan and Aryan Khan), liquor manufacturer Radico Khaitan, and Zerodha co-founder Nikhil Kamath.

3. What is the first product from this partnership? The first product to launch will be a premium, bottled-at-origin tequila, reportedly aged in wine casks.

4. How much will the D'YAVOL tequila cost? While not officially confirmed, media reports suggest a luxury price point in the range of ₹20,000 to ₹30,000 per bottle.

This alliance represents a significant moment for the Indian luxury market, combining star power, industrial might, and strategic capital to build a brand with true global potential.