Search Results

The Indian AC market just got a serious style and tech upgrade – and no, it’s not just because summer is here. It’s because Lloyd has launched Stunnair , India’s first designer air conditioner  with built-in AI and to turn up the heat, they roped in Bollywood’s ultimate glam couple: Ranveer Singh and Deepika Padukone . Celebrity-Driven Tech? We’re Listening. When Ranveer and Deepika enter a frame, attention follows – and that’s exactly what Lloyd wanted when positioning Stunnair as both a luxury statement and a smart home essential. Their ad campaign isn’t just a celeb appearance – it’s a character arc . Ranveer, the tech-forward showstopper. Deepika, the classy connoisseur of comfort. Together, they embody the design meets intelligence  narrative of the Stunnair. Stunnair = Smart + Sexy The AC isn’t just pretty – it’s practically sentient. AI modes like “Find Me” and “Miss Me” offer personalized airflow , and its I.N.D.R.I tech senses where you are in the room. Add in mood lighting, voice control, a built-in air purifier, and you’re no longer buying an appliance – you’re investing in an aesthetic experience . Marketing That Moves the Market Lloyd’s decision to launch this as part of their Luxuria Collection  and back it with high-profile ambassadors is smart psychology. You’re not just buying a cooling device. You’re buying into the idea of living like Ranveer & Deepika – aspirational, glamorous, smart. And when a brand manages to blend AI, lifestyle, and Bollywood glamour into one sleek package, that’s when advertising becomes art. Conclusion: The Lloyd Stunnair AC is more than just a product launch – it's a cultural moment. A blend of celebrity marketing, AI-powered tech, and aesthetic brilliance that perfectly targets India’s upwardly mobile, design-conscious, tech-hungry urban audience.

On April 14, 2025, Varun Mayya did something many entrepreneurs only dream about—he publicly committed to building India’s most ambitious video game to date. Titled Unleash the Avatar  (code-named Project 11A), this AAA-style gaming venture fuses technical genius, Bollywood-style storytelling, and a deep respect for Indian mythology. The result? A potential game-changer not just for Indian entertainment, but for the global gaming industry. From B2B to Boss-Level Mayya's company Aeos has long flown under the radar, growing a 300+ strong team and dominating the B2B content and AI services game. But Project 11A  signals a shift: from servicing clients to creating legacy IP. With powerhouse subsidiaries like YAAS and Aeos Labs paving the runway, Mayya is now betting on the sky. Scanning History, Rendering Futures At the heart of this project lies cutting-edge photogrammetry. Chanderei, a 15th-century town, was digitally recreated using custom rigs, drones, and a whole lot of jugaad. Think floor-by-floor scans, VFX wizardry, and post-production cleanup worthy of a Marvel film. This isn't just "good for India"—it's just good, period. We’re talking full cinematic pipelines, roughness maps, motion capture refinement, and in-engine storytelling that rivals the big dogs. A Modern Ramayan—With Global Appeal The narrative is a loose retelling of the Ramayan set in a contemporary world. But don’t expect a rehash. This is a uniquely Indian vision, designed to compete globally. There’s myth, but there’s also motion. Culture, but with consoles. And yes, there are Bollywood flourishes  because why not? Built by Visionaries With talent from Ant-Man: Quantumania , Mickey 17 , and Aquaman , Project 11A isn’t playing around. The motion capture team even exaggerated real human gestures to match the expressive storytelling Indian audiences love. Why This Matters India's gaming scene has often been dismissed as mobile-only or copycat-heavy. Project 11A  smashes that stereotype. It shows that we can be both mythic and modern. Sacred and cinematic. Technical and totally Desi . As we await the 2026 release on PC and consoles, one thing’s clear: Unleash the Avatar  could very well unleash a new era of Indian gaming.

When Bollywood's elite start following a mysterious private account on Instagram, the internet will  speculate. From Ranbir Kapoor soft-launch theories to Orry’s cryptic posts, ‘@officiallyvaddy’ became the most-watched Instagram handle for a hot minute. Turns out, it wasn’t a celeb—but something cooler. Enter Vaddy , Vadilal Ice Creams’ newest mascot. The campaign—launched with full drama—used classic heist marketing  tactics: build suspense, tap influencers, keep things cryptic, and let the audience spiral into theories. By the time the account went public, it had already racked up 58K followers. So, what made it click? Sharvari Wagh , the rising Bollywood starlet, fronted one ad. Her bubbly presence and effortless charm perfectly matched Vaddy’s 'chill guy' vibe. Think: soft smiles, sunny backdrops, and scoops of feel-good. Karan Johar , the king of dramatic reveals himself, brought his signature flair to the second spot—because who better to endorse a diva cone than the original fashion-forward filmmaker? The campaign tagline Zara muskuraiye, Vadilal khaiye!  brings back the nostalgic fun of ice cream breaks while adding a modern twist through influencer-fueled storytelling. Conceptualised by 82.5 Communications , the campaign shows how mystery marketing  is having a serious moment. From Amazon Prime’s wiped feed to Yes Madam’s cryptic glow-up teasers, we’re in the era where the reveal is the campaign . And Vaddy? He might just be the cone that cracked the code.

If there’s one thing Netflix knows how to do, it’s launch with flair —and the trailer launch of Jewel Thief: The Heist Begins  was nothing short of cinematic spectacle. From an immersive set that transported attendees straight into a high-stakes underworld  to jaw-dropping ambiance and elite guest appearances, this wasn’t just a launch—it was an event experience. An Experiential Set Worthy of a Heist Thriller Hosted at a venue that felt like it was ripped straight out of the movie’s climax , Netflix pulled out all the stops with a multi-sensory experience  for the trailer drop. Think: dramatic lighting, laser-cut diamond visuals, vault installations, and vintage getaway cars parked in faux alleyways. Attendees found themselves walking through vaults, red-lit tunnels, and high-security laser zones —the kind you’d expect Saif Ali Khan’s jewel thief character to navigate. The Star Power: Saif x Jaideep = Fire For the first time ever, Saif Ali Khan  and Jaideep Ahlawat  are teaming up, and judging by the trailer, this unexpected duo brings explosive energy  to the screen. The event gave a glimpse of their powerful dynamic, both actors taking the stage to thunderous applause. Khan plays a slick jewel thief lured into stealing the "African Red Sun" , the world’s most elusive diamond. But as Netflix teases, “his perfectly planned heist takes a wild turn,” leading to chaos, betrayals, and unlikely alliances . Ahlawat plays a formidable figure in the criminal web, and fans were visibly thrilled to see his transformation—especially after watching his groovy moves in the newly released disco-inspired promo track ‘Jaadu’ . Marflix’s Streaming Debut Packs a Punch Produced by Siddharth Anand  (the man behind War  and Pathaan ) and Mamta Anand  under the Marflix banner , this film marks their OTT debut —and what a debut it promises to be. In Anand’s own words: “ Jewel Thief – The Heist Begins  combines action, suspense, and intrigue to craft an edge-of-the-seat cinematic experience. Partnering with Netflix allows us to share this thrilling journey across the globe—transcending borders and redefining how stories are experienced.*” A Night of Thrills, Style & Netflix Flex The trailer launch didn’t just unveil a movie—it launched a world . Guests left buzzing about the film’s visual scale, the chemistry between the leads , and the immersive event  that Netflix and Marflix crafted so masterfully. It’s clear that ‘Jewel Thief: The Heist Begins’  is not just a film—it’s a statement . So mark your calendars: April 25 , the game begins—and the heist is ON.

India’s content creator economy is no longer a cottage industry. It’s a culture. And now, it’s getting governance. The Indian Influencer Governing Council (IIGC) recently hosted a landmark event in Bombay—an evening that brought together top marketers, veteran content creators, and digital ecosystem thinkers under one buzzing roof. With the influencer marketing industry clocking over ₹9000 crore annually—and growing faster than India's GDP—there’s been an urgent need for structure, standards, and systems. That’s where IIGC steps in. What’s the Big Deal? Code of Standards : For the first time, India now has a community-created benchmark for influencer behavior and content ethics. This means clearer expectations for brand collabs, more transparency for audiences, and fewer “oops” moments on social media. Indian Influencer Ratings : Weekly insights powered by AI that spotlight who’s trending, what’s working, and which brand-collab strategies are acing the algorithm game. Think TRP, but for creators. Real Inclusion : From Shilpa Shetty to solo travel creators, the room was actually  diverse—geographically, culturally, and in terms of creator scale. Everyone had a seat at the table. MMA Global India Partnership : The council’s tie-up with MMA Global India hints at a future of global influence, backed by structured Indian governance. The event wasn’t just talk. It was action. As founding members like Sahil Chopra, Deepali Naair, Hari Krishnan, and others laid the groundwork, the evening served as a platform to rekindle old partnerships and spark new ones. And yes, the next destination is Bangalore—so creators in the South, get ready! Why This Matters We’re entering an era where creators will shape not just trends, but policy, perception, and purchasing power. The IIGC isn’t just regulating—it's elevating. The goal? A unified, empowered, and ethical creator community that reflects the true scale and soul of India.

The grand finale of Bombay Times Fashion Week was nothing short of spectacular, as it showcased the much-anticipated Chairman’s Collection by Raymond in an evening that blended luxury, elegance, and high fashion. Held at a glamorous venue befitting the grandeur of the collection, the event was masterfully hosted by Nisha JamVwal, who brought her signature charisma, sophistication, and impeccable taste to the evening. From the moment guests arrived, it was evident this wasn’t just another fashion show—it was an experience. The ambiance exuded class, and Nisha JamVwal, with her distinctive flair, ensured the evening flowed with warmth and precision. Her curation of the event was nothing short of exquisite, setting a tone that was both celebratory and iconic, befitting a brand like Raymond. A Collection of Legacy and Luxury The Chairman’s Collection, representing Raymond’s legacy of craftsmanship and innovation, was a masterclass in tailoring and textile finesse. It brought to life a modern interpretation of classic menswear, rooted deeply in Indian heritage but styled for the global man. The collection highlighted elegant silhouettes, rich fabrics, and timeless hues, reflecting the brand’s refined ethos. Chef Ranveer Brar Graces the Ramp Adding a delightful twist to the evening was celebrity chef and style icon Ranveer Brar, who surprised the audience as he confidently walked the ramp, embodying the effortless charm and sartorial elegance that the Raymond brand represents. His presence was a reminder that style transcends industries, and that fashion is as much about personality as it is about design. Gautam Singhania's Presence Elevates the Evening Also gracing the event was Gautam Singhania, Chairman and Managing Director of Raymond Group, whose presence underscored the importance of the collection and the brand’s enduring impact on Indian fashion. His passion for design, craftsmanship, and style has been instrumental in shaping Raymond’s contemporary identity. A Finale to Remember The evening closed on a high note, with fashion insiders, celebrities, and style connoisseurs applauding what was not just a show, but a celebration of legacy, luxury, and leadership. All credit to Nisha JamVwal, whose seamless hosting and impeccable production values ensured the Raymond Chairman’s Collection received the spotlight and sophistication it truly deserved. Her ability to bring together people, aesthetics, and energy is what transformed this finale into a memorable chapter in India’s fashion calendar.

Bollywood’s Europe Obsession Isn’t Dead. Brands Just Gave It a Makeover. From DDLJ  to Rocky aur Rani , the fantasy of lovers dancing in Swiss snow still lives rent-free in our heads. But in real life? Getting that Schengen visa is a whole other movie—one with plot twists, rejections, and high-ticket paperwork. That’s where Atlys  and MakeMyTrip  come in—two brands that took the Bollywood Europe trope  and turned it into gold-standard marketing. Atlys went full satire.  Their print ad throws shade at the visa chaos we all know too well. While Bollywood couples teleport to the Alps, real Indians get stuck refreshing embassy websites. The genius? It’s pain-point marketing  with humour. Honest, cheeky, and super shareable. MakeMyTrip? All glam.  Alia Bhatt and Ranveer Singh twirl through beach and snow in retro regalia—nostalgia maxed out. But the real hook? “This dream’s affordable now.” That’s emotional + utility-driven marketing —a classic combo. So, what works best? 👉 Nostalgia sells. 👉 Pain-point storytelling connects. 👉 Satire sticks. 👉 And real-life relatability? Always wins. Meanwhile, while Indian travellers dream of Europe, 20% of Schengen visas got rejected in 2023—costing a whopping €12 million . So, more are heading East—to Georgia, Azerbaijan, and beyond. Bottom line: These ads prove one thing—great marketing isn’t just about fantasy. It’s about flipping the fantasy  with truth, insight, and a wink.

For over a decade, Khyati Madaan was the secret sauce behind some of Bollywood’s biggest film campaigns. From Shah Rukh Khan’s Bauua Singh turning digital maverick in Zero , to Disney’s family-first magic, she shaped stories without ever needing to be in them. But something shifted. In a heartfelt post that reads more like a poem than a professional announcement, Khyati let the world in on her quiet transformation. The marketer behind the movies is now stepping into her new role Film Producer and Founder of Not Out Entertainment. And it didn’t start with a business plan. It started with a feeling. Why This Move Matters Khyati’s transition is not just a career pivot—it’s a cultural signal. In an industry that often rewards noise, she’s choosing nuance. “No legacy. No roadmap,” she wrote. Just years of watching, loving, breathing cinema—and now, creating it. With Not Out Entertainment , she aims to explore the stories we stopped telling. The ones that slipped through the cracks. The characters who never got their second innings. The name itself— Not Out —is a cheeky nod to both cricket and cinema, and a declaration that the story’s far from over. A Resume Built for Reinvention Let’s not forget that Khyati’s marketing pedigree is no joke. She’s had stints at: Red Chillies Entertainment  (yes, that  SRK-led powerhouse), Disney India , Maddock Films , and even helped Knight Riders Sports go digital. Add to that a strong foundation from IIM and NIFT, and you’ve got someone who’s mastered both the numbers and  the narratives. What to Expect from Not Out Entertainment Authentic, heart-led, yet commercially sharp storytelling. A producer who gets the grind behind the gloss. And a brand that doesn’t scream for attention but earns it—quietly, boldly, intentionally. As Khyati herself puts it, "The story’s not over. It’s not out. Because picture abhi baaki hai mere dost."

In an era where entertainment is more algorithm than art, one man’s journey through the studios of Disney, UTV, Pooja Entertainment, and now Yash Raj Films (YRF) reads like a masterclass in media reinvention. Hemant Kundnani’s recent promotion as Senior General Manager - Communications at YRF isn’t just a career milestone — it’s a seismic moment in the evolution of Bollywood’s branding. The Making of a Modern-Day Movie Mogul: Let’s rewind. Hemant started his journey at UTV STARS, where he led consumer and trade marketing. But it was at Disney — and particularly within Fox Star Studios — where he truly mastered the art of digital-first storytelling and data analytics. He wasn’t just selling movies; he was building ecosystems of loyal fans and measurable impact. At Pooja Entertainment, he pushed the envelope even further — experimenting with machine learning and marketing automation before most Indian studios could say "AI." His work on Bellbottom  — one of the first films globally to shoot during the pandemic — wasn’t just gutsy, it was strategic and history-making. The YRF Era: Communications at Cultural Scale Now, with YRF entering its most experimental and brand-centric phase yet, Hemant takes charge of communications for a legacy label that controls nostalgia and narrative at national scale. This isn’t just about press releases. It’s about shaping how India feels  about cinema. In a time when Bollywood must rebuild trust, globalize its image, and compete with OTT storytelling, Hemant’s data-meets-drama mindset is exactly what the doctor ordered. Conclusion: As streaming disrupts and stars recalibrate, YRF's appointment of Hemant Kundnani signals a pivot toward precision marketing, cultural nuance, and cross-platform storytelling. Watch this space — because Bollywood's next big hit may not be on screen, but in how it's told, teased, and talked about.

Okay besties, stop what you're doing because we need to talk about THE moment of Lakmé Fashion Week 2025 that has everyone and their mothers absolutely GAGGING. While Bollywood princess Janhvi Kapoor was supposed to be serving main character energy as the showstopper, it was the model walking behind her—miss Tamanna Katoch—who said "hold my chai" and completely ate the moment. No crumbs left! Who TF Is Tamanna Katoch And Why Is She Suddenly Our Fave? If you're thinking "new phone, who dis?" about Tamanna, let me put you on game. This Delhi-based queen has actually been in the modeling scene since 2018, lowkey building her empire while the rest of us were just trying to figure out how to part our hair correctly 1 . Before becoming fashion's newest "it girl," she was just a regular degular shmegular girl who studied at Queen Mary's School and got her degree in Journalism and Mass Communication from Lingaya's Lalita Devi Institute of Management & Sciences . But get this—modeling wasn't even her first career move! Miss Girl had internships at news agencies and even worked at a PR firm called Communications Inc before realizing the runway was where she belonged. Talk about a plot twist! Since finding her true calling, she's walked for some of the biggest names in Indian fashion—we're talking Manish Malhotra, Falguni Shane Peacock, and obviously Rahul Mishra. The talent jumped OUT. The Walk That Launched A Thousand Memes So here's the tea: Janhvi Kapoor was the official showstopper for Rahul Mishra at LFW (as celebs usually are), but it was Tamanna who had everyone's jaw on the FLOOR. While Janhvi wore a black Bandhani gown that was giving... something... it was Tamanna in her black halterneck gown with silver scale details and ruffled slits who had everyone reaching for their phones to hit record . The way this queen WALKED? Bestie, it was a masterclass. The confidence? Immaculate. The poise? Unmatched. The way she commanded that runway made everyone go "Janhvi who?". And apparently, there were some fitting issues with Janhvi's dress (the double-sided tape was making a guest appearance through the slit—major ick). Meanwhile, Tamanna was giving nothing but perfection and professionalism. The Internet Lost Its Collective Mind The moment Tamanna dropped the video from the show on her Insta, the comments section became a FESTIVAL of praise. People were straight up commenting things like "Your walk was on fire! You have overshadowed Janhvi Kapoor" and "Nobody saw Jhanvi, we all saw you girl". Another commenter even wrote "Let's pretend there was no Jhanvi" which is SAVAGE but also... where's the lie? Her follower count went from 11.7K to 13K to 17K faster than you can say "nepotism baby". The girlies were LIVING for her, and honestly, so are we. She Really Said "I'm Not Afraid To Speak My Mind" In a move that had the fashion world clutching their pearls, Tamanna re-shared a post suggesting that maybe—just maybe—Indian designers should consider making actual models their showstoppers instead of Bollywood celebrities who can't walk a straight line. The absolute NERVE (which we love, obviously). This sparked a whole debate on Reddit where people were like "she's right though?" One user said, "Every model's dream is to be a showstopper, but that spot is now being taken by celebs who can't even do that properly". And another commented, "The model was actually good at her job, and it highlighted Janhvi's incompetency". No filter, just facts. The Rise Of A Runway Legend What's clear is that Tamanna isn't just having her 15 minutes—she's making a statement about the whole industry. Each of her photos on Insta "screams elegance, boldness, and confidence, the essentials of a true-blue fashionista and a supermodel". This moment might have put her on the map, but her talent is what's keeping her there. The fact that a model could steal the spotlight from a Bollywood star just by being better at her job? That's the kind of energy we need to bring into every aspect of our lives in 2025. So here's to Tamanna Katoch—the unexpected main character of LFW 2025 who proved that sometimes, the real star isn't the one with the most Instagram followers or movie credits, but the one who slays so hard you literally can't look away. We have no choice but to stan! Are you as obsessed with Tamanna as we are? Drop your thoughts in the comments below and let's keep this energy going!

There are food ads. Then there are feast experiences . Daawat’s latest campaign “Bring Out Your Finest” is firmly the latter—and it doesn’t just sell basmati rice, it sells the feeling  of being hosted by Shah Rukh Khan. Directed by Shoojit Sircar, the campaign is a cinematic ode to hospitality, featuring none other than SRK and the iconic Zeenat Aman. It’s part nostalgia, part luxury, and full-on marketing genius. But what makes this campaign a case study  in brand storytelling? 1. The Nostalgia Bait Pairing Shah Rukh Khan with Zeenat Aman isn’t just about star power—it’s emotional shorthand for legacy, glam, and timeless class. It invites two generations into one frame, bridging retro charm with modern hosting goals. 2. The Subtle Psychology of Hosting The ad positions hosting  as a lost art. From lighting to table setting, SRK’s character meticulously preps the dinner for Zeenat—just like how brands need to prepare every detail before a launch. It taps into a key marketing insight: People don’t remember what you said, they remember how you made them feel. 3. The Omnipresence Playbook This wasn’t a one-platform drop. Daawat activated a 360° campaign blitz—social teasers, billboard takeovers, print features, and high-octane influencer engagement. SRK holding a plate of biryani became an event  in itself. The result? Cultural ubiquity. 4. The Karan Johar Cameo KJo’s phone call injects playful sass, reminding viewers that good hosting also means a little drama. It’s a wink at Bollywood culture—unexpected, viral-ready, and unforgettable. 5. Emotional Over Rational The real genius? Daawat didn’t focus on grain length, aroma, or technical specs. It focused on emotion . A host going the extra mile. A guest feeling special. A moment made memorable with a plate of biryani. And that, my friends, is how you convert basmati into a luxury experience. Conclusion: “Bring Out Your Finest” isn’t just an ad—it’s a reminder that when you make someone feel truly special, even a dinner becomes a Daawat . And when SRK tells you to do it with Daawat Basmati, the only question is: how fast can you add it to your cart?

Ever had a mouthful of spicy biryani and instinctively cranked up the beats? Turns out, that might not just be a vibe—it could be science. 7UP, Spotify, and Anirudh Ravichander are betting big on the idea that music can actually intensify spice, and they’ve dropped the “7UP SpiceIt Playlist” to test it out. The Idea—A Playlist That Packs Heat The whole thing is based on Charles Spence’s research, which suggests that certain high-pitched frequencies can make food taste spicier. So, 7UP cooked up (pun intended) a campaign where they combine curated tracks with their signature “super-duper refresher” to create a sensory marketing moment. The concept? You take a bite of fiery Andhra chicken, press play on the playlist, and boom—flavor explosion. And of course, what’s the next step? Reaching for a 7UP to cool down. Smart, right? The Two Sides—Genius or Gimmick? Why This Works ✅ Psychological Marketing  – Brands love hacking human perception. If music can trick your brain into thinking spice levels are higher, 7UP becomes a “must-have” sidekick. ✅ Built for Digital Culture  – A Spotify collab means seamless discoverability, and 7UP’s “Scan & Listen” tech makes it effortless. This isn’t just an ad—it’s an experience. ✅ Anirudh Factor  – Bringing in a hitmaker like Anirudh Ravichander and backing it with legit research adds credibility, especially with a younger, music-obsessed audience. Why This Might Flop ❌ Not Everyone’s Into Spice  – Some people avoid spice like it's an unpaid electricity bill. If you don’t like spicy food, this won’t hit the same. ❌ Might Feel Too Gimmicky  – “Music makes your food spicier” sounds cool, but is it actually a game-changer or just a marketing flex? ❌ Branded Playlist Fatigue  – In a world where every brand is dropping playlists, this could easily get lost unless it truly slaps. Final Take—Marketing Gold or Flavor Flop? As someone who lives at the intersection of media, AI, and brand storytelling, I see the potential here. It’s interactive, it’s fun, and it’s got the right mix of science, celebrity, and digital culture to spark curiosity. Will it actually make your tongue feel like it’s on fire? Maybe. But at the very least, it’s one hell of a marketing stunt. So, what do you think? Is this campaign straight-up genius or just another branded playlist we’ll forget in a week? Hit me up.