How IIGC's Creator Code Is Shaping India's ₹9000 Cr Influencer Economy

India’s content creator economy is no longer a cottage industry. It’s a culture. And now, it’s getting governance. The Indian Influencer Governing Council (IIGC) recently hosted a landmark event in Bombay—an evening that brought together top marketers, veteran content creators, and digital ecosystem thinkers under one buzzing roof.

With the influencer marketing industry clocking over ₹9000 crore annually—and growing faster than India's GDP—there’s been an urgent need for structure, standards, and systems. That’s where IIGC steps in.

What’s the Big Deal?

1. Code of Standards: For the first time, India now has a community-created benchmark for influencer behavior and content ethics. This means clearer expectations for brand collabs, more transparency for audiences, and fewer “oops” moments on social media.

2. Indian Influencer Ratings: Weekly insights powered by AI that spotlight who’s trending, what’s working, and which brand-collab strategies are acing the algorithm game. Think TRP, but for creators.

3. Real Inclusion: From Shilpa Shetty to solo travel creators, the room was actually diverse—geographically, culturally, and in terms of creator scale. Everyone had a seat at the table.

4. MMA Global India Partnership: The council’s tie-up with MMA Global India hints at a future of global influence, backed by structured Indian governance.
   

The event wasn’t just talk. It was action. As founding members like Sahil Chopra, Deepali Naair, Hari Krishnan, and others laid the groundwork, the evening served as a platform to rekindle old partnerships and spark new ones. And yes, the next destination is Bangalore—so creators in the South, get ready!

Why This Matters

We’re entering an era where creators will shape not just trends, but policy, perception, and purchasing power. The IIGC isn’t just regulating—it's elevating. The goal? A unified, empowered, and ethical creator community that reflects the true scale and soul of India.