Unleash the Avatar: How Project 11A Could Redefine Indian Gaming Forever

On April 14, 2025, Varun Mayya did something many entrepreneurs only dream about—he publicly committed to building India’s most ambitious video game to date. Titled Unleash the Avatar (code-named Project 11A), this AAA-style gaming venture fuses technical genius, Bollywood-style storytelling, and a deep respect for Indian mythology. The result? A potential game-changer not just for Indian entertainment, but for the global gaming industry.

From B2B to Boss-Level

Mayya's company Aeos has long flown under the radar, growing a 300+ strong team and dominating the B2B content and AI services game. But Project 11A signals a shift: from servicing clients to creating legacy IP. With powerhouse subsidiaries like YAAS and Aeos Labs paving the runway, Mayya is now betting on the sky.

Scanning History, Rendering Futures

At the heart of this project lies cutting-edge photogrammetry. Chanderei, a 15th-century town, was digitally recreated using custom rigs, drones, and a whole lot of jugaad. Think floor-by-floor scans, VFX wizardry, and post-production cleanup worthy of a Marvel film.

This isn't just "good for India"—it's just good, period. We’re talking full cinematic pipelines, roughness maps, motion capture refinement, and in-engine storytelling that rivals the big dogs.

A Modern Ramayan—With Global Appeal

The narrative is a loose retelling of the Ramayan set in a contemporary world. But don’t expect a rehash. This is a uniquely Indian vision, designed to compete globally. There’s myth, but there’s also motion. Culture, but with consoles. And yes, there are Bollywood flourishes because why not?

Built by Visionaries

With talent from Ant-Man: Quantumania, Mickey 17, and Aquaman, Project 11A isn’t playing around. The motion capture team even exaggerated real human gestures to match the expressive storytelling Indian audiences love.

Why This Matters

India's gaming scene has often been dismissed as mobile-only or copycat-heavy. Project 11A smashes that stereotype. It shows that we can be both mythic and modern. Sacred and cinematic. Technical and totally Desi.

As we await the 2026 release on PC and consoles, one thing’s clear: Unleash the Avatar could very well unleash a new era of Indian gaming.