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  • Kiran Rao, Reema Kagti to Tahira Kashyap: 5 Female-Led Releases that Deserve to be on Your Watch List!

    Do you continue to keep swiping over OTT and film suggestions, and keep spiraling to make a choice for your next watch? Fret not, because we have got you covered. Before the Monday blues hit you hard, here are 5 recommendations that you may consider. Not to worry! These are not regular dramatic watches, but these collections are directed by respected female directors of Indian cinema, and are sure to offer you something different to ponder upon! Kiran Rao - Laapataa Ladies A comedy-drama film that stayed with us, and gave us performances that are actually raw, and touching. Besides telling the story of two newly-wed brides who inadvertently get exchanged, Laapataa Ladies got its authenticity through Kiran Rao's directorial lens, female gaze, and the perspective of an ambitious woman hailing from a small town. A gem in its own kind, Laapataa Ladies can be streamed on Netflix. Zoya Akhtar - Made In Heaven This romantic drama television series chronicles the lives of wedding planners who run an agency named Made In Heaven. It rightfully emerged as a fresh wave of creation by Zoya Akhtar, who smoothly blended conservative and modern mindsets. With Made In Heaven, Zoya tapped into themes that are not much-talked-about, and that's exactly what made it stand apart! Tahira Kashyap - Sharmajee Ki Beti Joining the list of impactful female directors is Tahira Kashyap, who marked her directorial debut with Sharmajee Ki Beti. In this slice-of-life drama, Tahira highlighted the lives of modern, middle-class female experience and how they navigate urban loneliness. Switch on Amazon Prime Video and savor it! Besides this, Tahira teased audience with a next project. She has begun with the scriptwriting, and had made it official on her socials. With this, her admirers are keen about what she has in the store. Meghna Gulzar - Raazi Meghna Gulzar went bold and daring with Raazi, a spy-thriller film that chronicles the life of an undercover RAW agent who is married into a Pakistani family so she can get valuable information about the enemy. The film touched the hearts of the audiences by telling a touching narrative about the life of a daughter, fused with patriotic emotions. This film can be streamed on Amazon Prime Video. Reema Kagti - Superboys of Malegaon An underdog in its truest sense! Reema Kagti gave food for thought with Superboys of Malegaon - a classic film featuring authentic actors who showed the importance of originality, dreams, friendship, and the sheer will to stay true to yourself! This hard-hitting tale about filmmakers who decide to make a parody in their hometown of Malegaon, is sure to give some of the most inspiring dialogues by relatable characters - all under a story that stays! With the mentioned releases, these female directors have changed the way of viewing spectacles, thanks to their unique vision.

  • Sarah Jane Dias Hosts Intimate Kankhajura Watch Party

    Actress Sarah Jane Dias celebrated the premiere of her new SonyLIV series, Kankhajura , with a cozy watch party. The video offers a glimpse into the intimate gathering, showcasing personalized touches that reflect the show's theme. https://www.instagram.com/reel/DKWfF8dvzwz/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The event featured custom-designed tickets for the "exclusive screening" held at her residence. The décor included yellow and white flowers, and the overall ambience was relaxed and celebratory. Guests enjoyed a delectable spread including cheese and crackers, pizzas, and other snacks, all while enjoying the show. A fun detail: Sarah herself created centipede-themed artwork, which was featured on the tickets and even on a guest's t-shirt, suggesting a playful and possibly symbolic connection to the show’s storyline. Sarah's enthusiasm and the joyous mood of the gathering emphasize the excitement surrounding Kankhajura's release, and the anticipation of a successful run on SonyLIV. The watch party clearly demonstrates not only the success of the project but also the strong bonds Sarah shares with her team and loved ones.

  • Dubai Gets Personal: How Virat & Anushka’s Tourism Ad Redefines Destination Marketing for Modern Couples

    Dubai Gets Personal: How Virat & Anushka’s Tourism Ad Redefines Destination Marketing for Modern Couples When you think of Dubai ads, what comes to mind? Desert safaris? Gold souks? Sky-touching towers? Well, scrap that for a second. Dubai Tourism just dropped a campaign featuring Indian power couple Virat Kohli and Anushka Sharma—and it's not  what you'd expect. The campaign, titled “Dubai, Ready For a Surprise,”  pivots from the usual glossy highlights to something far more emotionally intelligent: personalised experience curation. Instead of showcasing the overdone “biggest, tallest, flashiest,” this film taps into a subtler truth— emotions drive tourism now . In the ad, Virat plans a day for Anushka. But not just any day. He tailors the Dubai itinerary based on her vibe . Her preferences. Her moods. From the AURA Skypool’s romantic skyline moment to the adrenaline rush of parasailing, every choice reflects her . Later, Anushka surprises him too. The city itself becomes the canvas for their connection. Here’s why this works like magic: Couples are the new TG Modern travel campaigns are shifting from solo wanderlust narratives to shared, curated moments. Think “us goals,” not just “bucket list.” Emotion > Itinerary This ad subtly replaces the old model of ‘5 things to do in Dubai’ with ‘how Dubai feels  with someone you love.’ Big win for emotional resonance. Virushka’s Authenticity Both Virat and Anushka have genuine histories with Dubai. Their affection feels real—and that's powerful brand credibility. No forced influencer smiles here. India as a Strategic Market This campaign directly woos Indian audiences—our aspirational middle class, the honeymooners, the newly-wealthy DINKs—offering a fresh “return to Dubai” invitation with emotional stakes. Brand Dubai 2.0: The Relationship Whisperer Dubai is no longer just the flashy show-off cousin. It’s now being positioned as the emotionally intelligent friend who gets your relationship and your love language. The campaign also taps into nostalgia and familiarity—chole bhature in Dubai? Yes, please. But pairs that with surprise and novelty, making it feel like your favourite song remixed with new beats. In short, this isn’t just a tourism film. It’s a masterclass in destination storytelling , using the language of love, surprise, and connection. And it’s proof that even for a city as established as Dubai, emotional rebranding can unlock fresh audiences.

  • Veer Pahariya Attends Himesh Reshammiya's Cap Mania Tour, Shares Glimpses From the Electrifying Concert

    Last night, Himesh Reshammiya’s Cap Mania Tour created a storm among the audience in Mumbai. Among many attendees, Veer Pahariya did not miss a beat to experience the nostalgia and the electrifying energy. The Sky Force actor took to his social media handle to share glimpses from the concert, giving a peek into Himesh Reshammiya’s magic. What grabbed attention was how Veer’s presence brought the charm of his viral hookstep among the attendees. In one of the videos, a few attendees are seen performing Veer’s viral hookstep from the Sky Force song Rang, and indeed, the craze of the step took over the audience despite the film’s release in January this year! Beyond this, Veer even reunited with filmmaker Farah Khan and dropped a click with her. Giving a peek into Himesh Reshammiya’s ability to strike nostalgia with his chartbuster songs, Veer shared a view of the sea of audiences who arrived to relive the unforgettable moments. https://www.instagram.com/stories/veerpahariya/3644679416502205581?utm_source=ig_story_item_share&igsh=M2N2dGpkcWg4ZWZn On the work front, Veer Pahariya stepped into Bollywood with Sky Force and registered a thunderous debut under his name. He received rave reviews not only for his performance, but also made himself noticed among the audience and critics for picking an off-beat choice for a debut film. Audiences hailed Veer as a promising actor, and now, they are eagerly waiting to see him more on the screens. As a treat to his admirers, Veer Pahariya has a few projects in the pipeline and a few musical treats!

  • Can Pankaj Tripathi Truly Become Baburao? Inside the Internet’s New Favourite Casting Debate

    The 'Hera Pheri' universe has once again found itself in the eye of a nostalgia-fuelled storm. With Paresh Rawal officially out of ‘Hera Pheri 3’, fans of the cult comedy are dealing with a mix of heartbreak and curiosity. The big question is— who  can possibly take over the role of Baburao Ganpatrao Apte? Enter: Pankaj Tripathi. A viral AI-generated image of Tripathi donning Baburao’s iconic dhoti, vest, and thick-rimmed glasses has sparked major online debate. The caption asked the internet, “Can Pankaj Tripathi play Baburao?” and Reddit did what Reddit does—explode with opinions. From a marketing psychology lens, this is a classic case of brand substitution . Baburao isn’t just a character; he’s intellectual property . One built not just by lines and costume, but timing, delivery, and an era. Replacing him isn’t just casting—it’s legacy management. Pankaj Tripathi, known for his nuanced performances in Mirzapur , Stree , and Newton , brings a very different energy. His comedic timing is dry, grounded, and laced with regional realism. That’s a huge shift from Paresh Rawal’s loud, frantic, and hyper-expressive version. So the real question isn’t whether Tripathi can  play Baburao—it’s whether audiences are ready for a new Baburao . Studios, take note: this is a textbook moment for cultural brand repositioning. If you’re going to reboot nostalgia, you better rewrite it smartly. Because fans will either celebrate the evolution—or troll you into oblivion. Let’s hope Hera Pheri 3 leans into Tripathi’s strengths, rather than force him into a cosplay version of Rawal’s brilliance. Otherwise, it's not Hera Pheri. It's just hera-phiri.

  • Raj Kundra at The Traitors Trailer Launch: Karan Johar sir is hosting the show, so I will definitely use the nepo-husband card

    Raj Kundra is all set to participate in the Karan Johar-hosted show The Traitors. During the recently held trailer launch event, Raj revealed his strategy for being a part of the competitive game and also hilariously shared that he plans to use the “nepo-husband” card. Raj shared that the mystery behind his mask might help him navigate the game. “Whenever I have worn a mask in my life, many have often wondered what I am hiding behind the mask. There has been a mystery behind it, so I think that mystery might help me in this game,” he said. He further added, “The Traitors is a Kalyug show, and it would not be easy to recognise a friend or an enemy. With this strategy, I hope that the mystery might help me in this game. Last but not least, Karan Johar sir is hosting the show, so I will definitely use the nepo husband card,” he concluded with a laugh. Featuring 20 celebrity players, The Traitors is an upcoming unscripted series premiering on June 12. New episodes will drop every Thursday at 8 PM, leading up to an epic grand finale. Prime Video will exclusively stream the show. The participants this season include Anshula Kapoor, Apoorva, Uorfi Javed, Ashish Vidyarthi, Elnaaz Nourouzi, Harsh Gujral, Jannat Zubair, Janvi Gaur, Jasmine Bhasin, Karan Kundrra, Lakshmi Manchu, Maheep Kapoor, Mukesh Chhabra, Nikita Luther, Purav Jha, Raftaar, Raj Kundra, Sahil Salathia, Sudhanshu Pandey, and Sufi Motiwala. The Traitors will see 20 players arrive at the royal Suryagarh Palace in Rajasthan, with the objective of winning the title and a cash prize after completing a series of physical and psychological missions. The twist? While all participants appear to be innocents, a few traitors are secretly chosen by Karan Johar at the beginning of the game. With a high-stakes format, stunning location, and a compelling lineup of contestants, audiences are eager to see how Raj Kundra plays the game with strategy, mystery, and that now-famous mask.

  • New in the City? Same Old Vibe? Enter: THE SESH (aka Your Soft Launch into Mumbai’s Social Scene)

    Let’s admit it adulting in a new city is lowkey ghetto . You’ve sorted your WiFi, found a half-decent delivery joint, maybe even joined a gym you’ll never go to… but where are the people ? The hangouts that don’t feel like awkward job interviews? The "hey, we should totally grab a drink" people who actually  do? That’s where THE SESH  slides in, smooth as your second drink. What's THE SESH, really? No elevator pitch needed. No dress code pressure. No "networking" energy.Just a dinner table full of stories , a couple of drinks, and a bunch of curious, cool humans who are down for conversation that doesn’t begin with “so, what do you do?” If you’re new to Mumbai or if you’ve been here long enough to know the struggle of making genuine connections as an adult THE SESH is that little middle finger to social awkwardness. It's chill, it's curated, and it’s community minus the cringe. Why it actually  hits different We live in a swipe-left, opt-out, “let’s play it cool” world. But here’s the twist: authenticity is trending again. People want  real. Real convos. Real laughter. Real “omg same!” moments over shared playlists and bad date stories. And real doesn’t happen on your couch while doomscrolling. Events like THE SESH are the new social UX. It’s where the internet spills over into real life—but without the weirdness of comment sections. Come for the vibe. Stay for the people. You don’t need a reason. Or a wingperson. Or even a plan.Just show up. Let the night unfold. Make memories—or at least, make that one friend who sends you dog memes at 2am. ₹3000  gets you 2 drinks (boozy or not, we respect both journeys), a full dinner, and the kind of table you don’t  want to leave early. But this post isn’t about selling a ticket.It ’s about reminding you: you’re not the only one looking for your people. And maybe just maybe they're already seated at THE SESH. 🔗 Registration Link : https://tinyurl.com/yfhcu498

  • Karan Johar, Neelam, Masaba, Ratna Pathak Shah & Rohan Joshi Star in Myntra's Viral Ad by Braindad

    Okay, my feed exploded when Myntra dropped their new sale ad featuring Karan Johar, Neelam Kothari, Masaba Gupta, Ratna Pathak Shah, and Rohan Joshi. And credit where credit is due: Braindad absolutely nailed this campaign! Forget the typical sale hype. This ad taps into something real and funny: the generational (and maybe socio-economic?) divide around shopping with deals. Neelam's "confrontations are so middle class" and "we're old money, not new money with promo codes" is pure, hilarious shade. But here's the genius: the ad flips the script . Karan, Masaba (secretly with a full cart!), and especially Rohan with his "Skibidi" energy and ₹999 "shacket" make shopping the sale look not just acceptable, but smart and cool. It's not about needing the discount; it's about being savvy enough to grab the "Lowest Prices Guaranteed." Braindad understood the assignment. They used these iconic personalities to represent different consumer attitudes and then subverted the snobbery around sales shopping, making it aspirational. Plus, sprinkling in modern slang like "Skibidi," "Sus," and "No Cap" makes it instantly relatable and shareable for younger audiences without feeling forced. It's witty, it's culturally relevant, and it drives home the value proposition perfectly. That's how you do it.

  • From Assam to Edinburgh: How Vivek Oberoi Is Blending Indian Heritage into Global Spirits

    With everything happening in the global spirits space, one headline caught my eye—and honestly, it’s too refreshing to ignore. Vivek Oberoi , Bollywood actor and low-key serial entrepreneur, just acquired a 21% stake  in Rutland Square Spirits Ltd , a premium Scottish liquor brand. But this isn’t your average celeb–liquor endorsement deal. It’s a cultural power move. Rutland Square Spirits, founded by Nishant Sharma , is already making waves for its unique oolong white tea-infused spirits crafted from tea leaves sourced directly from Dibrugarh, Assam , India’s tea capital. The infusion of Indian tea into Scotch-style spirits? That’s storytelling in a glass. But here’s where it gets even more interesting... 🍵 Culture Meets Craft: Assam Tea in a Scotch Bottle Assam’s Dibrugarh region is known for producing nearly half of India’s tea. Now, that legacy is taking a detour—from morning cups to cocktail glasses. Rutland Square’s signature approach infuses these tea notes into premium spirits, creating something that feels both rooted and revolutionary. This isn't just about flavour—it's about telling India's story through taste . 🔗 Vivek Oberoi’s Vision: Beyond Capital Oberoi’s statement hit the right notes: “This is an exciting bridge between two economies and cultures… Scotland has deep traditions and a strong Indian business community. I’m excited to bring this vision to life.” For someone who has always dabbled in impact-led ventures, this move is fitting. His involvement isn’t just financial—it’s strategic. From storytelling to expansion, Vivek is putting brand India on the global shelf. 🌍 What’s Brewing Next? The collab isn’t stopping at drinks. Plans are already in motion to build a luxury net-zero hotel in Edinburgh , featuring: Europe’s first hydrogen-powered hospitality services Scotland’s first Ayurvedic wellness centre A blend of eco-tech and traditional Indian healing practices This could change how we define luxury in the West—less champagne brunch, more chai & chakra balance. 💡 My Take This isn't just about whisky or wellness—it’s about India’s soft power  being bottled, branded, and beautifully presented to the world. From Assam’s tea gardens  to Scotland’s bars From Ayurveda to net-zero techFrom Bollywood charm to boardroom strategy It’s proof that we’re in a new age where culture is  the commodity—and the smartest brands are the ones that know how to remix it.

  • Why Movies Need to Think Like Startups (Not Events)

    With everything happening around the film — the chaos, the overkill, the noise, the “exclusive” interviews on loop — bhool chuk maaf , but this made me write this. Because somewhere in this entire circus, we forget that films aren’t just products to be pushed.They’re potential brands. Worlds. Movements. And yet, the industry still treats them like one-night-stand events . Big splash. Massive buzz. Then... silence. But what if films behaved like startups? Trailers = MVPs A trailer isn’t just a hype reel. It’s your minimum viable product  — your beta test. Startups iterate. Films... just drop a trailer and ghost the audience till release day. Imagine: Using trailer reactions to fine-tune character arcs. Launching short digital spin-offs before  the actual film. Building curiosity loops based on what’s not  revealed. Keep people in the story before they even buy the ticket. Think in Seasons, Not Cycles Startups don’t vanish post-launch. They build ecosystems . Films can too: Drop character diaries, alternate endings, bloopers post-release. Keep the cast visible with podcasts, quirky BTS, fan Q&As. Fuel digital fandoms that live beyond  the box office. Treat your release like Version 1.0 , not the full stop. Sell Less. Story More. Replace: “Watch now in theatres!” With: “Here’s a Spotify playlist our villain listens to while journaling.”“This is the real story that inspired that one scene.”“POV: You’re the background dancer who fell in love with the lead.” That’s storytelling.  That builds real connection . That lasts longer than a weekend trend. Let the Fans Co-Create Let’s be honest — fans are the better marketers now. The memes. The theories. The reels. The edits.Let go of control. Invite chaos. Build in public. Reddit > press junketsMeme pages > PR firmsComment sections > critic reviews It’s time movies stop shushing the internet and start vibing with it. TL;DR? If you're making a movie in 2025 and treating YouTube like a trailer dump, you're not just behind — you're invisible. Treat your film like a startup. Like a living, breathing IP. Like a fandom waiting to happen. Because theatres are temporary. Communities? They binge, they build, they remember.

  • Kankhajura: Sarah Jane Dias, Ashu, and a Cast of Suspects in Sony LIV's Gripping New Series

    Sony LIV's upcoming crime thriller, Kankhajura , plunges viewers into the dark underbelly of Shastri Colony, Goa. While the trailer showcases a complex web of characters and intrigue, the enigmatic figure of Sarah emerges as a pivotal player, her story interwoven with the mysteries surrounding Ashu's release from prison after 14 years. The trailer opens with a celebratory reunion, Ashu's return marked with drinks and laughter. We glimpse Sarah's captivating presence amidst the revelry, hinting at a past connection with Ashu and his family. However, her expression reveals a depth of emotion that belies the surface merriment. Is it concern for Ashu's reintegration into a life he left behind, or something more sinister? The narrative quickly shifts, revealing a darker side to Shastri Colony and the people who inhabit it. The trailer gives glimpses of the harsh reality Ashu faces, including violent confrontations and intense interrogations. Through it all, Sarah remains a constant, observing, reacting, and potentially manipulating the events unfolding around her. The story unfolds with hints that Sarah holds a key to uncovering the truth surrounding Ashu's past and Max Gaonkar's ambitious development project. Her interactions with Ashu are charged with unspoken tension, suggesting a shared history shrouded in secrets. The trailer emphasizes the dichotomy of Shastri Colony: a place of beauty and tranquility on the surface, but lurking beneath is a world of deceit, violence, and dangerous power plays. Sarah seems to operate in this liminal space, aware of the colony's hidden machinations and possibly complicit in them. Kankhajura promises a suspenseful and thrilling narrative, and Sarah's role as an observer, confidante, or perhaps even a manipulator, promises to keep audiences on the edge of their seats. The series, streaming on Sony LIV from May 30th, promises a captivating tale of secrets, betrayals, and the complexities of human nature.

  • Boman Irani at Cannes Bollywood’s Jay Pritchett and Reddit is living for it.

    When Boman Irani hit the Cannes red carpet, Reddit had just one thing to say: Modern Family, but make it desi. With his sharp suit, composed aura, and that unmistakable “I-own-17-hotels-and-quietly-judge-your-wine-order” energy, users crowned him India’s Jay Pritchett — and honestly, we can’t unsee it either. The Reddit thread went viral faster than a Modern Family rerun on a Sunday afternoon. One user dubbed him the “perfect casting” for a Hindi remake, while another hilariously imagined him scolding Manny for yet another failed poetry reading. “Jay Pritchett coded is so real,” one comment read — and from that moment on, the internet had a new crossover fantasy. At a festival packed with fashion peacocks and paparazzi flair, Boman wasn’t just seen — he set the tone. Stoic. Stylish. Slightly over the circus. Just like Jay. Legacy, class, and a side of sass? Jay Pritchett would definitely tip his glass.

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