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If 100 million views made noise, 200 million is an all-out roar. Jio Studios & B62 Studios' Dhurandhar, helmed by Aditya Dhar, has doubled its digital impact in record time, crossing 200 million cumulative views across platforms in just under seven days. The high-octane first look, powered by Ranveer Singh’s fierce new avatar and Dhar’s signature intensity, is now officially one of the fastest-rising promos in recent Indian cinema. The Dhurandhar first look has stormed past 200 million views, led by Jio Studios and B62 Studios massive 141M on Instagram and YouTube in just 6 days, making it one of the fastest-moving first looks in recent memory.The initial first look, fronted by a brooding Singh in a look that’s caught nearly everyone off guard, has done more than just introduce a film. It’s set the internet ablaze. Singh’s raw energy paired with Dhar’s sharp direction has left audiences and fans dissecting every frame, especially that now-iconic line, “Ghayal hoon, isliye ghatak hoon.” The response has been wild. Instagram’s flooded, YouTube numbers are climbing fast, and social chatter ranges from breakdowns to bold plot theories. There’s talk of real-life parallels, genre shifts, and comparisons to Dhar’s earlier work. The trade believes this film is headed for a blockbuster already, and that’s part of the thrill. Backed by a powerhouse team, starring Sanjay Dutt, R. Madhavan, Akshaye Khanna, Arjun Rampal, and Sara Arjun, along with a haunting reinterpretation of “Jogi”, Dhurandhar is shaping into a movie campaign that will be hard to forget. Adding to the buzz is Hanumankind’s fierce verse, which is catching fire online and gaining serious organic traction. Presented by Jio Studios, a B62 Studios production, Dhurandhar, written, directed, and produced by Aditya Dhar, produced by Jyoti Deshpande and Lokesh Dhar, uncovers the untold saga of the origins of the unknown men. The film’s momentum is undeniable. Dhurandhar has already made its mark and the fans are demanding for the trailer already!

Bollywood star Anushka Sharma  brings an emotional twist to Raksha Bandhan in GIVA’s  new campaign, “Ties of Love.”  In a charming short film, Anushka is seen tying a rakhi on her dog , highlighting that bonds of protection and affection aren’t limited to just siblings. The campaign beautifully captures the essence of modern Raksha Bandhan—celebrating anyone who protects, supports, and loves you , be it a sibling, friend, or furry companion. Produced in-house by GIVA, the ad keeps things simple yet powerful, with jewellery playing the role of a lasting, meaningful gift. As Resha Jain , GIVA’s Chief Brand Officer, puts it, “Jewellery isn’t just beautiful—it’s a reminder, something that stays with you.” With this campaign, GIVA positions its elegant pieces not just as fashion statements, but as emotional keepsakes that carry real sentimental value, especially during occasions like Rakhi. Celebrate your bond—traditional or not—with something timeless. Shop GIVA’s Raksha Bandhan collection today.

McDonald’s India (North & East) has launched an exciting new campaign featuring Ranveer Singh  and his limited-time signature meal . The combo includes a spicy McVeggie or McChicken Xplode burger , Golden Pop Fries , and a fizzy Bobaaa Blast  drink—all curated to match Ranveer’s bold persona. The campaign features a fun TV ad and eye-catching branded cabs  across Delhi, NCR, Kolkata, and Lucknow, turning heads and turning meals into experiences. Available from June 13 , the Ranveer Singh Meal is priced at ₹249 (veg) and ₹269 (chicken). Taste the hype at your nearest McDonald’s today!

Kareena Kapoor Khan  has joined hands with Organic Tattva  as the face of their new campaign, “Har Maa Ka Vishwas” , which promotes clean eating and trust in food staples like dal and rice. The campaign taps into the emotional power of a mother’s trust, highlighting Organic Tattva’s promise of chemical-free, responsibly sourced ingredients. Kareena, known for her mindful lifestyle and authenticity, perfectly embodies the brand’s values. Running across TV, OTT, and digital platforms, the campaign encourages consumers to make healthier choices that benefit both families and the planet. Real Food. Real Trust. Har Maa Ka Vishwas. Discover more at organictattva.com .

Bollywood director Karan Johar’s luxury jewellery label, Tyaani , has just added a bold new face to its campaign— Kalki Koechlin . Known for her fearless roles and raw authenticity, Kalki perfectly fits the spirit of Tyaani’s ongoing “Forces of Tyaani”  series, which celebrates powerful, real women. Kalki fronts the “Full Swing”  collection, a striking range featuring bold 22k gold and polki jewellery designed to make a statement. Her layered, free-spirited aesthetic complements Tyaani’s vision of jewellery that speaks of individuality, strength, and personal style. Following stars like Shefali Shah, Rasika Dugal, and Tillotama Shome, Kalki is one of ten women featured in this campaign, each representing a unique story and energy. With the tagline “Real Women, Real Stories, Real Jewellery,”  Tyaani continues to redefine luxury—not just as beauty, but as self-expression. Explore the collection now at tyaani.com .

Aankhon Ki Gustakhiyan  offers something both familiar and deeply original a love story rooted in disability , yet presented without condescension or emotional manipulation. The film focuses on blindness , not just as a physical condition, but as a lens through which complex human emotions, identity, and belonging are explored. What stands out immediately is the sensitive handling of the subject . The narrative doesn’t treat blindness as a limitation to be pitied or overcome. Instead, it becomes the foundation of emotional depth , crafting a love story that is far from ordinary. That in itself is an achievement worth applauding. Styling vs. Realism Let’s address the styling of Vikrant Massey’s character undeniably sharp, fashion-forward, and frankly, a bit too  well put together for someone navigating life without sight. While cinematic liberties are expected, I found myself questioning the realism behind his look. He appeared more polished than believable at times though perhaps that’s the price of celluloid charm. Fun fact: in certain frames, Massey gives off strong Nakul Mehta vibes the beard, the facial structure, the wardrobe. It was almost uncanny! Visual & Cinematic Choices The cinematography , especially in Masoorie , was occasionally breathtaking. The early parts of the film use the landscape to anchor the character’s world and give texture to their lived experience. That said, as the film progresses, Masoorie seems to recede into the background. A missed opportunity, I felt. There’s a mention of London later in the film, but the European sequences  lacked clarity. The location was underdeveloped visually, and I couldn’t quite tell which city we were in. Perhaps I’ll look it up—and maybe it’ll become a fun trivia detail for the comments section. Plot, Tropes & Twists Plot-wise, the film is an emotional rollercoaster . It leans into several familiar tropes at times, it felt like a mash-up of La La Land , Dil To Pagal Hai , and Never Kiss Your Best Friend . But even within those tropes, the story manages to find freshness in its execution . There were multiple twists that genuinely surprised me. The writing had momentum, even though parts felt a little contrived. However, one cardinal sin  of the screenplay was the overuse of exposition . So much was told  rather than shown . As a viewer, I was hungry for more visual cues and less dialogue-based storytelling. Ironically, the visual storytelling picks up beautifully in the climax , but by then, you wish the entire film had leaned more into that language. The Bigger Question: Who Is This Film Really For? One thought that lingered with me: Could this story have been told entirely through sound?  Would it resonate with a visually impaired audience in a purely audio format ? I'm genuinely curious to experience the film again without visuals just to see if the narrative still holds. If it does, that’s a PR campaign waiting to be written. Final Take Aankhon Ki Gustakhiyan  is a beautiful, sometimes flawed, yet emotionally honest film. It treats its central subject with respect , its romance with tenderness , and its audience with enough intelligence to fill in the blanks most of the time . There are questions it leaves behind about storytelling, about representation, and about accessibility. But most importantly, it dares to reimagine what love looks like when seen not through the eyes, but through the heart. This is Kenneth Hopkins , signing off for Alt Bollywood

Despite strong anticipation and Rajkummar Rao’s proven acting prowess, his latest release Maalik  is off to a lukewarm start at the box office. After completing its first weekend, the gangster drama has collected approximately ₹14.09 crore  domestically—failing to enter the Top 10 Bollywood openers of 2025 . The film opened with just ₹3.35 crore  on Friday, saw slight momentum on Saturday with collections around ₹5.25 crore, but couldn’t sustain a major boost on Sunday. The third day added only ₹5.25 crore, capping the weekend at a modest figure far below industry expectations. What’s more concerning is the film’s advance booking , which was limited to under 6,500 tickets across major chains—signaling early trouble. Despite high expectations and decent promotions, Maalik  is now trailing behind competing Bollywood and Hollywood titles, including the global juggernaut Superman . Trade analysts estimate the film needs to cross ₹54–60 crore  in India to break even. With its current trajectory, Maalik  faces an uphill climb unless weekday collections show a surprise turnaround or strong word-of-mouth drives footfalls in Tier-2 and Tier-3 cities.

Director Anubhav Sinha  recently took to social media to celebrate the 24th anniversary of his debut film, Tum Bin —a film that has quietly but powerfully carved out a place in the hearts of audiences since its release in 2001. Sharing his emotional reflections, Sinha revealed that he made Tum Bin  with no concept of “hit or flop”—only a heartfelt story, a supportive producer, and a small, dedicated team. What began as a modest project with fresh faces like Priyanshu Chatterjee , Sandali Sinha , and Himanshu Malik , eventually became a cult romantic drama that still resonates with fans today. The film’s lasting charm is also thanks to its iconic music , including evergreen songs like “Koi Fariyaad”  by Jagjit Singh and “Chhoti Chhoti Raatein” . These tracks remain favorites on romantic playlists even decades later. In his post, Sinha emphasized that true success isn’t measured by box office numbers, but by how long a film is remembered. Tum Bin ’s journey is a perfect example—overshadowed during release by big titles like Lagaan  and Gadar , it still found its voice, its audience, and its legacy. Even in 2024, the film received a special theatrical re-release, proving that its emotional core and soulful storytelling continue to capture hearts across generations.

Aamir Khan is back—and with a bang! His latest release, Sitaare Zameen Par , co-starring Genelia Deshmukh, is inching toward the coveted ₹160 crore mark at the domestic box office. As of its 23rd day in theatres, the film has already collected over ₹157 crore and is showing no signs of slowing down. The emotional sports drama, which sees Aamir play a suspended basketball coach mentoring a team of neurodivergent athletes, has struck a powerful chord with audiences. It blends heart, humor, and inspiration—making it the kind of film that grows steadily thanks to word-of-mouth rather than just opening weekend hype. What’s even more impressive? Sitaare Zameen Par  has now become Aamir’s fifth highest-grossing film  of all time, surpassing titles like Thugs of Hindostan  and Ghajini . For Genelia Deshmukh, it’s officially her most successful Hindi film yet. Globally, the film has grossed around ₹220 crore on a ₹90 crore budget, making it one of 2025’s most profitable Hindi releases so far. The team even turned down a ₹120 crore OTT offer, opting instead for an exclusive theatrical run—and the gamble paid off. With consistent collections and massive audience love, Sitaare Zameen Par  proves that good storytelling, heartwarming characters, and emotional depth still rule the box office.  Keep watching—this star is far from done shining.

Karan Johar, ever the social media darling, recently shared a short but delightful clip that’s winning hearts across the internet. In the video, he playfully teases his daughter Roohi about following the latest viral toy craze: the Labubu doll . But it’s Roohi who steals the show with her honest and adorably sassy comeback: “It’s not a trend, it’s my friend.” Karan, clearly amused (and slightly schooled), captioned the clip: “Can’t argue with that can I?? #LabubuTakeover” —letting his daughter’s bond with the quirky toy shine through. The video instantly resonated with fans and celebrities alike. Ishaan Khatter, Maheep Kapoor, and Sophie Choudry all chimed in with love and laughter, while comments flooded in praising Roohi for her cuteness and conviction. But what’s with this Labubu doll  anyway? Originating from Hong Kong artist Kasing Lung, the Labubu character is part of the collectible Pop Mart toy universe. With its mischievous grin and elfin charm, Labubu has become a favorite accessory among fashion-forward celebs like Rihanna and Blackpink’s Lisa. In India, it’s recently blown up as the must-have collectible—and clearly, Roohi is already on trend… or shall we say, ahead of it? What makes this moment so special isn’t just the viral toy—it’s the father-daughter dynamic on full display. Roohi’s earnest defense of her toy reflects the kind of emotional attachment children form, turning toys into treasured companions. And Karan, the ever-supportive dad, lets her voice be the final word. In a world of trends, Roohi reminds us that some things—like friendship, even with a doll—are timeless.

Pratibha Ranta is all set to turn up the heat with a bold and gripping outing in the upcoming webshow, The Revolutionaries. Recently, the actress treated her audience with an intense first look from the upcoming spectacle, offering a glimpse into her never-seen-before outing. Going by the first look, it seems like Pratibha is sure to add gravitas to the show's plot, revolving around secrets and power dynamics. As the excitement continues to rise among the audiences, they are eagerly waiting for Pratibha to bring more depth and relatability to this new project. After seeing her in Laapataa Ladies, Pratibha has created a sharp curve by picking a challenging role and shattering the norms of conventionality, and she is keen on maintaining the graph! The Revolutionaries features a multi starcast, including Pratibha Ranta, Rohit Saraf, Bhuvan Bam, Gurfateh Pirzada, and Jason Shah. The blend of fresh talent and familiar faces promises a thrilling spectacle that could easily soar past genres like a love saga, thriller or even drama. Going by the starcast and an interesting plot, The Revolutionaries is shaping up to be this year's most anticipated webshow!

In a recent interview on The Ranveer Show , actress and singer Shruti Haasan made headlines with a bold yet thoughtful observation about global pop icon Justin Bieber. When asked about Bieber’s erratic public behavior and emotional outbursts, Shruti didn’t just dismiss it as celebrity drama. Instead, she described it as a “planetary problem”  — hinting at a much larger, global mental health crisis affecting people across the world. Bieber has been in the spotlight lately for his raw Instagram posts about trauma, anger, and feeling like a “fraud.” From viral videos of him lashing out at paparazzi to emotional confessions online, the world is watching a young star clearly grappling with inner turmoil. And while many are quick to criticize or diagnose, Shruti chose compassion and context. “I don’t like his music — it’s not my kind of pop,” she admitted, but quickly added, “What’s happening with him is not just a Justin Bieber issue. It’s a sign of the times. A planetary problem.” Her words echo what many psychologists and cultural commentators have been saying: the modern world—with its nonstop pressure, curated online lives, and loss of genuine connection—is pushing people to emotional limits. Bieber, as someone constantly under the microscope, simply happens to live it out publicly. Shruti, who has been open about her own mental health battles, emphasized the need for more empathy, less judgment, and ongoing conversation. “We all need to talk more. There’s no shame in it,” she has previously said in interviews. In a world obsessed with celebrity slip-ups and viral breakdowns, Shruti’s take is refreshingly grounded. Instead of gossiping about Bieber’s behavior, she’s using the moment to highlight the emotional weight many silently carry — reminding us that what we’re witnessing isn’t a meltdown, but a mirror. Let’s keep the conversation going.  Mental health is not a trending topic — it’s a global priority.