top of page

Why Deepika Padukone Walking Out of ‘Spirit’ Might Be a Power Move Not a Problem

Deepika Padukone exiting Sandeep Reddy Vanga’s highly anticipated film Spirit has sparked a digital wildfire. While gossip mills label her "demanding," a closer look reveals something more nuanced — a Bollywood actress asserting corporate-level control over her brand.

The Drama: According to reports, Deepika requested an 8-hour workday (of which about 6 hours would be camera time), demanded ₹20 crore in fees, and asked for a share in the film’s profits. For a male superstar, that would be a Tuesday. For Deepika? Headlines scream “difficult.”

Reframing the Narrative: Let’s be clear: this is not about throwing tantrums — it’s about knowing your value. Deepika isn’t just a face on the poster anymore. She’s a global brand, an investor in startups, a Cannes regular, and a cultural force. Her asking for profit participation isn’t arrogance it’s equity negotiation.

What This Says About Bollywood’s Gender Gap: Bollywood has historically underpaid and overworked its actresses. When a top-tier female star begins demanding pay and schedules that reflect her global stature, the industry — and the media — flinch. Yet, this is exactly what needs to happen more often.

The Market Context: In a post-pandemic, OTT-powered landscape, profit-sharing models are the new norm. Actors like Tom Cruise and Robert Downey Jr. routinely negotiate backend points. Deepika asking for a stake in the success of Spirit isn’t greed — it’s good business.

Conclusion:Deepika may have walked away from Spirit, but she’s walking towards something bigger — a model where Bollywood actresses are no longer talent-for-hire, but equity holders in their own narratives. And honestly? That’s the kind of spirit we need more of.

Comments


bottom of page