Why Is Bollywood Still Making Mastiii 4? Because Bad Taste Still Sells

Bollywood has officially hit “Ctrl + C, Ctrl + V” on its 2000s playbook — and this time, it’s brought back Masti. Yes, the same franchise that started as cheeky fun in 2004, became a blockbuster in 2013, and then crashed into creative bankruptcy with Great Grand Masti in 2016.

And yet, here we are in 2025 — Mastiii 4 is happening. With the same faces, same formula, and, let’s be honest, the same jokes that stopped being funny when Android Marshmallow was new.

So the obvious question — why? Why would anyone resurrect a franchise that already died twice?

Let’s break down the logic.

1. The IP Economy: Nostalgia Over Newness

Bollywood’s producers have discovered a cheat code — don’t risk money on new stories, just reboot something people already recognize.

Masti is a brand, not a film. It doesn’t matter that the last one (Great Grand Masti) was a box-office disaster — what matters is that the name still trends. “Masti boys are back” sounds like nostalgia. And nostalgia sells better than originality in Bollywood’s risk-averse world.

2. OTT + Meme Value > Box Office

Back in 2016, a movie’s success depended on theatre footfalls. But in 2025, all you need is outrage. YouTube clips. Meme reels. “Adult jokes in family films” clickbait.

Zee Studios knows Mastiii 4 will get dragged online — and that’s the point. Hate-watching is marketing now. Every viral reel, every sarcastic tweet is free publicity. The joke’s not in the movie — the movie is the joke.

3. Riteish-Vivek-Aftab: The Bro Code That Won’t Die

Let’s call it what it is: Bollywood’s most overused boys’ locker room act. These three men have been doing the same “bhabhi jokes” for 20 years.

They’re like your uncles who refuse to update from Facebook to Instagram — stuck in time, still thinking double meaning equals comedy.But because their chemistry worked once upon a time, producers treat them like a “guaranteed formula.”

4. The “Sex Comedy” Illusion

Here’s the irony — Masti started as a satire on marriage, not sleaze. But with each sequel, it’s devolved into a circus of cringe pickup lines and plastic heels.

What was once a cheeky adult comedy has turned into a cartoon version of male fantasy, where women are props, humor equals moaning, and every gag is about who’s cheating on whom. It’s not naughty anymore — it’s just noisy.

5. The Real Logic: Corporate ROI

Zee Studios, Balaji, and Waveband aren’t making Mastiii 4 because they think it’s art.They’re making it because it’s cheap, predictable, and easy to sell.

They’ll recover budgets before release —

• Satellite rights to Zee Cinema ✅

• OTT rights to Zee5 ✅

• Overseas distribution (UAE, Fiji, Mauritius) ✅

• YouTube clips for horny teenagers ✅

Theatrical collections? Optional. The ROI is baked in.

6. The Industry Problem It Represents

Mastiii 4 isn’t just another bad sequel — it’s a symptom.Bollywood’s creative bankruptcy runs deep. Instead of finding new voices, it’s exhuming dead franchises because they’re “safe bets.”Producers have become accountants, directors have become content managers, and actors are recycling their own memes.

We aren’t watching cinema anymore — we’re watching content cannibalism.

India Deserves Better

Twenty-one years after the first Masti, we’re still stuck in the same joke, told worse every time.The tagline says “India’s No.1 Naughtiest Franchise Is Back.” Maybe it should say — “India’s No.1 Proof That Bollywood Never Learns.”

Because this isn’t nostalgia — it’s necromancy.And it’s time to let this franchise finally rest in peace. Aapke Sawal, Hamare Jawab (FAQs)

1. Why is Bollywood making Masti 4 after the last part failed at the box office?

Bollywood is making Masti 4 mainly because of brand recall and low-risk investment. Even though Great Grand Masti was a flop, the franchise name Masti is still popular among audiences. Studios like Zee and Balaji can recover costs through OTT and satellite rights, making the movie financially safer than creating a new concept.

2. What is the story or concept of Masti 4?

Masti 4 continues the same theme as the earlier films — three married men stuck in boring relationships who look for “fun” outside marriage, only to land in trouble. The story follows a recycled formula of adult jokes, misunderstandings, and over-the-top comedy, focusing more on slapstick humor than plot depth.

3. Who is in the cast and team of Masti 4 (2025)?

The film stars Riteish Deshmukh, Vivek Oberoi, and Aftab Shivdasani in lead roles — the same trio from the earlier parts. It is directed by Milap Milan Zaveri and produced by Zee Studios, Waveband Productions, and Balaji Telefilms. This reunion aims to tap into nostalgia and the chemistry that made Grand Masti (2013) a hit.

4. Is Masti 4 connected to the previous Masti movies?

Yes, Masti 4 is part of the same franchise but not a direct continuation of the old stories. Each Masti movie works as a standalone film with recurring characters and situations. The format remains the same — adult comedy with friendship, marriage drama, and “naughty” escapades.

5. Will Masti 4 be a hit or flop?

Predicting box office success for Masti 4 is tricky. The theatrical response might be limited, but it could still perform well on OTT platforms due to curiosity, nostalgia, and meme culture. Financially, Zee Studios can recover its investment through multi-platform rights, even if audience reviews are poor.

6. What does Masti 4 tell us about Bollywood’s current trends?

The movie shows Bollywood’s increasing dependence on old franchises and recycled ideas instead of new storytelling. Masti 4 is less about creativity and more about content economics — proving that in 2025, even outdated comedy can be revived for digital virality and quick monetization.