UK Prime Minister Keir Starmer’s Historic Visit to Yash Raj Films: Bollywood Returns to Britain
- Kenneth Hopkins
- 3 days ago
- 3 min read
UK Prime Minister Keir Starmer became the first British leader to step inside the legendary Yash Raj Films Studios in Mumbai. His visit, hosted by actress Rani Mukerji, led to a landmark three-film agreement that will bring Bollywood back to Britain from 2026. But beyond cinema, the moment symbolized a shifting balance of power: India as the cultural and economic giant that the UK now courts.
Bollywood Meets British Politics at YRF
When Keir Starmer walked through YRF Studios — accompanied by Rani Mukerji and greeted by the timeless “Tujhe Dekha To Ye Jaana Sanam” from Dilwale Dulhania Le Jayenge — it wasn’t just diplomacy. It was symbolism.

For decades, Bollywood has showcased Britain as a cinematic backdrop. But this time, it’s not India going to the UK for glamour — it’s the UK inviting Bollywood to inject energy into its own economy. The subtle message? India no longer “borrows” global culture. India creates it, exports it, and defines it.
The Production Deal That Flips the Script
YRF’s three-film deal will:
Create 3,000+ jobs in the UK
Drive multi-million-pound investments
Revive Bollywood’s UK connection after an eight-year gap
Starmer admitted it openly:
“Bollywood is back in Britain, bringing jobs, investment, and opportunity.”
This was more than flattery. It was recognition that Britain’s creative economy needs India’s soft power — not the other way around.
India’s Soft Power Superiority
What makes this deal historic is not simply the jobs it creates in Britain, but the geopolitical story behind it.
Bollywood is bigger than Britain’s film industry in scale, output, and global reach. India produces more films each year than any nation, with audiences far beyond its borders.
Cultural currency has flipped: where once British cinema set trends, now Bollywood — and by extension, Indian creativity — dictates global narratives.
Economic weight: India’s GDP growth rate surpasses the UK’s, and deals like this show Britain seeking India’s partnership to stay relevant.
Put simply: the world has changed. The UK, once the colonial ruler, now hosts India’s cultural juggernaut.

The DDLJ Moment: 30 Years Later
It is fitting that this partnership comes during the 30th anniversary of DDLJ, the film that made London, Surrey, and the British countryside iconic in Indian imagination.
But now, the cycle has reversed. DDLJ’s story of Indians in the UK has transformed into the UK relying on Indian cinema to power its cultural exports.
YRF’s English-language musical Come Fall in Love: The DDLJ Musical — which premiered in Manchester this year — is proof: the story is not only India’s gift to Britain, but Britain’s way of sustaining its own cultural industries.
Trade and Diplomacy: A Deeper Power Play
Starmer’s YRF stop was part of the largest UK trade delegation to India, tied to the India-UK CETA trade deal, worth £25.5 billion annually.
On paper, it looks like trade. In reality, it is acknowledgment:
India is the faster-growing economy.
India is the larger cultural exporter.
Britain needs India more than India needs Britain.
That is the subtle superpower story embedded in a Bollywood handshake.
FAQs
Q1. Why is UK Prime Minister Keir Starmer’s visit to Yash Raj Films historic?
Because it is the first time a British Prime Minister entered Bollywood’s most iconic studio. The visit marked a cultural power shift, showing how Britain now values Indian cinema not just as entertainment, but as an economic lifeline.
Q2. What was announced during the YRF visit?
Yash Raj Films will shoot three major Bollywood films in the UK starting 2026, creating over 3,000 jobs and boosting the British economy by millions of pounds.
Q3. How does this deal reflect India’s growing global influence?
This agreement proves that India is now a cultural superpower. The UK film industry benefits by partnering with Bollywood, reversing the old colonial-era cultural hierarchy.
Q4. What is the connection between DDLJ and this moment?
Dilwale Dulhania Le Jayenge (1995) — filmed in the UK — turns 30 years old in 2025. Its anniversary symbolizes how Bollywood shaped Britain’s global image, and now returns as an economic driver.
Q5. What is “Come Fall in Love: The DDLJ Musical”?
It’s an English-language stage adaptation of DDLJ, directed by Aditya Chopra, premiered in Manchester in 2025. It shows Bollywood stories are not only consumed in India but are now remade for Western audiences.
Q6. How does this tie into UK-India trade relations?
It aligns with the India-UK Comprehensive Economic and Trade Agreement (CETA), expected to boost bilateral trade by £25.5 billion annually. The film collaboration shows that culture is as crucial as commerce.
Q7. Is India becoming more important than the UK in global cinema? Yes — Bollywood’s output, audience base, and influence now eclipse the UK’s. While Britain provides locations and infrastructure, India provides the creative energy, financing, and star power.
Comments