The Tonisha Pawar Brand Revolution: Building Wellness Empires and Lifestyle Experiences That Inspire India

In the heart of Mumbai’s Prabhadevi district, a quiet but powerful wellness revolution is redefining what it means to live, work, and look successful. At the center of this change is Tonisha Pawar, the visionary founder of “Live It Up”, a holistic lifestyle brand that blends wellness, personal branding, and corporate grooming into one seamless experience for today’s ambitious professionals.

But Pawar isn’t just leading a fitness brand. She’s building a movement that empowers India’s professionals to live more consciously, dress more confidently, and lead more purposefully.

Live It Up: Where Personal Growth Meets Professional Presence

At Live It Up, the belief is simple yet powerful authenticity is the foundation of success. Pawar’s holistic approach combines personality development, lifestyle mentoring, and corporate grooming, helping professionals align their inner confidence with their outer expression.

Live It Up proudly being the only outsourced company to train 3500 cabin crew from Air India Express all over India, and 700 young entrepreneurs from family Business management courses in grooming/wellness from NMIMS University ( Mumbai )

Her Prabhadevi studio isn’t just a training space; it’s a modern sanctuary for transformation. Every client who walks through the door experiences a mix of structured corporate coaching, personalised styling, and mental wellness practices designed for the realities of modern working life.

The brand’s mission? To help you “Live It Up — by being your truest, best self.”

Corporate Grooming and Personality Development for the Modern Workforce

In today’s competitive job market, technical skills alone don’t define success. That’s why Live It Up focuses on soft-skill enhancement and personality building, giving individuals and teams the tools they need to thrive in boardrooms, pitches, and presentations.

Through her corporate programs, Pawar teaches:

• How to communicate with clarity and confidence

• How to build an authentic personal brand

• How emotional intelligence drives leadership success

• How presence, posture, and style influence perception

Her sessions have become a go-to for professionals in Mumbai who want to sharpen their image and elevate their influence.

Style It Up: Conscious Fashion Meets Personal Identity

Under her Style It Up initiative, Pawar and her team offer image consulting and sustainable styling for individuals and corporate professionals. Instead of promoting overconsumption, she focuses on helping clients reuse, restyle, and rebuild wardrobes mindfully.

This practical, planet-friendly approach has resonated deeply with India’s new-age professionals who want to look polished without compromising on sustainability.

Fitness That Fuels Confidence and Resilience

A key pillar of Live It Up is physical and mental wellness. Pawar’s Pilates and Barre programs are designed to nurture not just the body but also the mind — encouraging consistency, focus, and self-discipline.

Her philosophy is simple: when your body is balanced, your decisions become sharper, your confidence stronger, and your presence more powerful. In her words, “Wellness is not vanity — it’s your foundation.”

Tonisha Pawar: The Brand Consultant Behind Stunning Lifestyle Experiences

Beyond coaching and wellness, Tonisha Pawar is also a sought-after brand consultant, known for her aesthetic sense and event design expertise. Her deep understanding of spatial design, visual storytelling, and audience engagement allows her to craft brand experiences that feel elevated yet authentic.

This creative strength was on full display during the La Plume product launch, where Live It Up partnered with AltBollywood to unveil India’s first AI-powered automatic nail art machine. The event — conceptualised and executed with Pawar’s design direction — became a benchmark in lifestyle-tech launches, drawing attention for its seamless blend of innovation, elegance, and emotional connection.

From layout planning and sensory elements to the curation of audience experience, every aspect reflected Pawar’s sharp eye for design and her ability to translate brand identity into physical space.

The result? A massive earned-media buzz, glowing reviews from attendees, and a fresh narrative around how India’s new-age entrepreneurs can merge wellness with technology and aesthetics.

Read more about the La Plume launch and its success story on AltBolllywood

Entrepreneurship, Team Culture, and The Bigger Vision

Pawar’s entrepreneurial journey reflects her belief that business success and personal growth go hand in hand. Her leadership style focuses on empowering her team, fostering creativity, and building an environment where everyone feels like a brand ambassador of wellness.

In recent workshops and posts, she’s spoken about creating “unforgettable mornings” with her team — celebrating both small wins and big goals — reinforcing the culture of gratitude, mindfulness, and continuous growth.

Looking ahead, Tonisha envisions Live It Up as India’s go-to hub for holistic lifestyle transformation, blending coaching, community, and creativity under one roof.

Aapke Sawal, Hamare Jawab! (Frequently Asked Questions)

1. What is Tonisha Pawar’s “Live It Up” brand all about?

Live It Up is a holistic lifestyle and wellness brand based in Mumbai, offering corporate grooming, fitness coaching, and personal styling services for professionals who want to elevate both their personal and professional lives.

2. How does Live It Up differ from traditional gyms or training centers?

Unlike typical fitness studios, Live It Up combines mindset, movement, and image-building. It focuses on inner confidence, emotional intelligence, and personal presentation — not just physical workouts.

3. What makes Tonisha Pawar stand out as a brand consultant?

Tonisha is known for her keen design aesthetic and understanding of event spaces. Her ability to blend brand storytelling with physical experience makes her one of Mumbai’s most creative wellness entrepreneurs.

4. How successful was the La Plume brand launch?

The La Plume event, directed and designed under Tonisha’s consultancy, was a major success — praised for its innovation and media reach. It brought together beauty technology, design, and lifestyle under one elegant concept.

5. How can professionals and companies collaborate with Live It Up?

Interested individuals and brands can reach out to Live It Up’s team for corporate workshops, personal branding sessions, or event partnerships through their Prabhadevi studio or online contact platforms.