Saregama x Bhansali: Inside the ₹325 Cr Deal That Just Bought Bollywood’s Biggest Playlist

Okay, stop spiraling about which star kid is debuting next because the real tea is being spilled in the boardroom. Saregama just dropped a casual ₹325 Crore on Sanjay Leela Bhansali’s production house, and frankly, I am gagged. This isn't just a collab; this is a full-blown cultural reset. While we were busy making reels, Saregama was busy buying the rights to basically every future wedding sangeet banger. It’s giving "I don't chase, I attract... massive equity stakes."

The Bag: ₹325 Crore for a Seat at the Table

Let’s be real, the math is finally mathing for Saregama. They are investing ₹325 Crore via preference shares (CCPS).

• The Insider Take: Saregama tried making their own movies (remember Yoodlee?), but they realized it’s better to just bankroll the guy who practically invented cinematic grandeur. By 2028, they’ll own anywhere between 28% to 49.9% of Bhansali Productions.

• The Long Game: By 2030, Saregama has the option to grab a 51% majority stake. Basically, they are slowly moving into SLB’s house and measuring the curtains.

The Music Monopoly: RIP Competition

The most savage part of this deal? The Music Rights Agreement.

• The Facts: Saregama gets exclusive rights to all future Bhansali film music. No bidding wars. No drama. Just a pre-agreed formula.

• You know how you can’t escape "Dola Re Dola" at a family function? Prepare for that energy times ten. Saregama is locking down the rights to the most premium, expensive-sounding music in the industry. Other labels are currently crying in a corner.

Content Slate: The "Love & War" Era

Bhansali keeps creative control (thank god, we don’t need corporate suits telling him to use less velvet), but the pipeline is aggressive.

• Love & War: Starring Ranbir, Alia, and Vicky. Dropping August 14, 2026. It’s SLB’s first Independence Day release.

• Do Deewane Seher Mein: A rom-com (?) with Siddhant Chaturvedi and Mrunal Thakur. Dropping Feb 20, 2026.

• The Verdict: SLB gets the budget to build sets bigger than a South Delhi farmhouse, and Saregama gets the profits. Win-win.

The "TL;DR" Snippet

The Receipt (Fast Facts) Deal Value: ₹325 Crore investment by Saregama. Stake: Saregama gets ~28-50% by 2028; Option for 51% (Control) by 2030. Key IP: Exclusive rights to ALL future Bhansali music. Upcoming Film: Love & War (Ranbir, Alia, Vicky) - Releases Aug 14, 2026. Strategy: Saregama stops in-house production to back premium creators.Industry Impact Level: High (Cultural Reset).

Fans Also Asked

1. When is the release date for Bhansali's Love & War? It hits theaters on August 14, 2026. Mark your calendars, because the Independence Day weekend is about to get dramatic.

2. Does Saregama own Sanjay Leela Bhansali Productions now? Not entirely yet, but they will own between 28% and 49.9% by 2028. They have the option to take majority control (51%) by 2030, so they're definitely playing the long game.

3. What is the cast of Do Deewane Seher Mein? The film stars Siddhant Chaturvedi and Mrunal Thakur and releases Feb 20, 2026. Finally, a fresh pairing that doesn't look like an AI simulation.

4. How much did Saregama invest in Bhansali Productions? Saregama is investing ₹325 Crore initially. That's enough money to fund the chandeliers in Devdas about fifty times over.