Rick Roy on Namrata Soni’s Beauty Campaign: “She Wanted Me Exactly As I Am”

When it comes to celebrity styling in Bollywood, Rick Roy is a name that instantly rings a bell. With over two decades of experience dressing icons like Akshay Kumar, Kareena Kapoor, Vidya Balan, Sonakshi Sinha, Sonam Kapoor, Emraan Hashmi, Malaika Arora and many others, Rick has built a reputation as one of the most sought-after stylists in the industry.

But now, he’s added another feather to his cap — being part of celebrity makeup artist Namrata Soni’s latest beauty campaign.

A Campaign Rooted in Realness

Talking about the collaboration, Rick shared how this campaign was unlike anything else in the beauty space.

“She told me she was shooting with real people, not typical models. She wanted individuals with unique personalities who are dealing with real-life issues. I was so excited when Namu chose me for something so meaningful.”

This marks Rick’s first-ever beauty campaign, and naturally, there were some nerves. He revealed asking Namrata if he should tone things down — maybe change his purple hair, shed a few kilos, or go for a more conventional look.

Her reply was refreshingly honest:

“Rick, just don’t do anything. Come exactly as you are — that’s the essence of you and that’s what I want to capture.”

Celebrating Authenticity ✨

For Rick, this authenticity was the most inspiring part. He wasn’t asked to fit into an unrealistic mould of beauty. Instead, his individuality — his personality, hair, and natural vibe — was celebrated.

“She wanted me because of who I am. That was very exciting because I loved how authentic her vision was, and I literally fit the personality type she wanted.”

The campaign also features three other men, each with different personalities and skin types, making the project truly inclusive.

Why It Stands Out

In a beauty industry often dominated by airbrushed perfection, Namrata Soni’s campaign is a refreshing shift. By showcasing real people with real traits, it sends a powerful message — beauty is about being yourself.

Rick Roy, with his vibrant personality and fearless individuality, was the perfect fit to embody that vision.

Aapke Sawal, Hamare Jawab! (FAQs)

Q1. Who is Rick Roy? Rick Roy is a leading Bollywood stylist who has worked with stars like Kareena Kapoor, Sonam Kapoor, Akshay Kumar, and more. He recently debuted as an actor in Dil Dosti Dilemma.

Q2. What makes Namrata Soni’s campaign different? It celebrates real, unfiltered beauty by featuring real people instead of typical models.

Q3. Why was Rick Roy chosen? Namrata wanted individuals with authentic personalities. She asked Rick to come “exactly as he is” without changing his hair, body, or style.

Q4. Who else is in the campaign? Besides Rick Roy, the campaign features three other men, each with different skin types and personalities.

Q5. What message does this campaign give? It encourages embracing individuality and breaking free from unrealistic beauty standards.