Ranveer Rolls In: Škoda Superstars Campaign Puts the Spotlight on You

Škoda Auto India just turbocharged brand storytelling—with a little help from Ranveer Singh.

Their new Škoda Superstars campaign isn’t just a tribute to 130 years globally and 25 years in India. It's a full-blown movement celebrating people’s personal victories alongside Škoda’s iconic journey.

Ranveer Singh, announced as Škoda India’s first-ever "Brand Superstar," headlines the campaign, bridging the gap between the original founders—Laurin and Klement—and today’s dreamers, achievers, and disruptors.

Here’s where it gets even cooler:Škoda is inviting users to share their own stories of achievement! Participants can create a double-exposure image featuring themselves and a Škoda car, blending personal passion with Škoda’s historic vibe.

Entries posted with the campaign hashtag (and tagging ŠkodaIndia + FansOfSkoda) will be eligible to win a dream trip to Prague. 🚗✈️

Why it’s marketing genius:

• User-Generated Content → builds emotional brand ownership

• Relatability → positions Škoda as more than a car, it’s a journey partner

• Bollywood Mass Appeal → Ranveer Singh’s energy + fanbase = viral ignition
  

As Petr Janeba, Brand Director, says: it’s not just about where you start, but where your passion drives you.And Škoda wants to ride shotgun on that journey.