Radhika Apte’s New Netflix Show Invisible? The Actress Who Was Once “Omnipresent” Now Fades from the Spotlight

At some point of time, Netflix ran a campaign that Radhika Apte was “Omnipresent.”Today, the same actress is trending because fans are calling her “Invisible.”Irony, much?

From “Omnipresent” to “Invisible”: The Full-Circle Moment

Back in 2018, when Netflix India was just getting started with original content, Radhika Apte was everywhere Lust Stories, Sacred Games, Ghoul. You couldn’t scroll through the app without seeing her face pop up. Social media went wild with jokes that Netflix had turned into a “Radhika Apte App.”But instead of ignoring the memes, Netflix India leaned right in.

They released a hilarious spoof ad called “Omnipresent,” starring Radhika herself, playing every single role imaginable — hero, villain, ghost, even sound effect! The video ended with Netflix cheekily rebranding itself as “Radflix.” The brand changed its Instagram bio to “Just another @radhikaofficial fan account.” It was meme marketing at its finest and it made Radhika the unofficial face of Netflix India.

Radhika’s Take on It All

Radhika handled the “Omnipresent” label like a total pro. She called it a compliment and said she loved being part of a platform that prioritised quality, freedom, and bold storytelling.

“Who wouldn’t want to be part of Netflix projects? They give you space to choose subjects that matter,”she said in an interview back then.

For her, Netflix was more than a paycheck — it was a creative playground where she could explore roles beyond Bollywood’s comfort zone.

The “Invisible” Era: What’s Really Going On

Cut to 2025 — Twitter is asking, “Where is Radhika Apte?” and some even think she’s disappeared.But the truth is, she’s just being selective — not silent.

Her upcoming Netflix project, “Akka,” is a period thriller set in the matriarchal world of 1980s South India. Directed by Dharmaraj Shetty and produced by YRF Entertainment, it stars Radhika Apte, Keerthy Suresh, and Tanvi Azmi as powerful gangster queens whose empire faces a brutal rebellion. She’s also returning in “Raat Akeli Hai: The Bansal Murders,” the sequel to her hit 2020 crime thriller with Nawazuddin Siddiqui and Chitrangada Singh. The film premiered at IFFI Goa 2025 and will soon stream on Netflix.

So no — she’s not invisible. She’s simply choosing her appearances wisely.

From Meme to Marketing Masterstroke

Netflix’s 2018 “Omnipresent” campaign remains a textbook example of how to turn trolling into triumph. What could’ve been a PR nightmare became one of India’s most iconic streaming campaigns. It showcased Netflix’s self-aware humour and Radhika’s willingness to laugh at herself a rare combo that built both brand love and audience trust.

Even today, people remember that campaign — proof that authenticity and timing always win.

Why Radhika’s Journey Still Resonates

Her story isn’t just about visibility — it’s about evolution.She represents India’s OTT revolution — where talent, not just stardom, gets the spotlight. Radhika Apte may no longer be omnipresent, but she’s still everywhere that matters.

Aapke Sawal, Hamare Jawab! (FAQs)

1. Is Radhika Apte’s new Netflix show really called “Invisible”?

No, the term “Invisible” is symbolic — referring to how fans feel she’s missing from the OTT spotlight lately. Her upcoming Netflix shows are Akka and Raat Akeli Hai: The Bansal Murders.

2. Why was Radhika Apte called “Omnipresent” on Netflix?

Because in 2018 she appeared back-to-back in Lust Stories, Sacred Games, and Ghoul, sparking jokes that she was in every Netflix India show.

3. What was Netflix’s “Omnipresent” campaign?

A fun spoof video created by Netflix and director Vikramaditya Motwane, where Radhika Apte played multiple characters. It was Netflix’s humorous way of embracing the memes.

4. Is Radhika Apte still working with Netflix?

Yes. She’s part of upcoming Netflix projects and continues to collaborate on strong, character-driven stories.

5. Why do fans say she’s “Invisible” now?

Because Netflix’s Indian catalogue has expanded massively, introducing dozens of new stars — meaning older faces naturally share less of the spotlight.