Kriti Sanon's Personality Rights Case: Why the Delhi High Court Didn't Just Rubber-Stamp It

Kriti Sanon has gone to the Delhi High Court to protect her personality rights: her name, face, image and voice. The case, Kriti Sanon v. BBE Marketing Inc & Ors, was heard on Friday 16 October, and it will be back on 29 October.

If you've followed these cases, you'd expect the next line to be "the court granted an interim injunction". It didn't. Not yet.

What happened in court

Justice Purushaindra Kumar Kaurav heard the plea. IP lawyer Pravin Anand, appearing for Sanon, described what personality rights cover: a person's voice, face, image, photographs or video of their face, their name, and the commercial use of any of those without consent.

The judge didn't pass an order on the spot. Instead he asked Anand to come back with a compilation of judgments and research on three questions:

• What exactly falls within personality rights?

• Which attributes of a person can be protected?

• Should these disputes go to the High Court's Intellectual Property Division at all?

He said he would consider a comprehensive order after reviewing it. Anand told the court there was no jurisdictional problem in Sanon's case.

The filing names BBE Marketing Inc among the defendants. Public reports haven't yet detailed exactly what misuse Sanon is complaining about, so we're not going to guess.

Why this is the interesting part

Over the past few years, the Delhi High Court has become the place Indian celebrities go when their faces start selling things they never agreed to sell: fake endorsements, merchandise, AI-generated videos, voice clones. Actors including Kangana Ranaut, Tabu and Vijay Deverakonda, cricketers Yuvraj Singh and Abhishek Sharma, and politicians Shashi Tharoor and Pawan Kalyan have all come to it with similar claims. We covered Arjun Kapoor's deepfake order earlier this year.

In many earlier cases, the court issued interim injunctions quickly, often at the first hearing, once the misuse was plain.

What's different here is the judge stepping back to ask what the right actually is. That matters because India has no single law on personality rights. It exists mostly as a pile of individual court orders. If this bench ends up writing a comprehensive order on its scope, Kriti Sanon's case could become the reference point for everyone who files after her.

That's the bigger picture behind a story that looks, on the surface, like just another celebrity petition.

Kriti's side of the business

Sanon isn't just an actor protecting her face from strangers. She's also an investor and founder, which we looked at in our piece on her business moves. Her face sells real products. Fake ones dilute that.

Quick facts

• Case: Kriti Sanon v. BBE Marketing Inc & Ors

• Court: Delhi High Court

• Judge: Justice Purushaindra Kumar Kaurav

• For Kriti Sanon: Advocate Pravin Anand

• Hearing: 16 October 2026

• Next hearing: 29 October 2026

• Interim order: none reported yet

We'll update this after the 29 October hearing.

Frequently asked questions

What is Kriti Sanon's personality rights case about?

Kriti Sanon has asked the Delhi High Court to protect her personality rights, meaning her name, face, image, voice and likeness, from unauthorised commercial use. The case is titled Kriti Sanon v. BBE Marketing Inc & Ors.

What did the Delhi High Court say in Kriti Sanon's case?

Justice Purushaindra Kumar Kaurav asked her lawyers to submit a compilation of judgments and research on what personality rights cover and whether the court's IP division should hear such cases, and said he would then consider a comprehensive order.

When is the next hearing in Kriti Sanon's case?

29 October 2026.

What are personality rights in India?

There is no single statute. Indian courts have recognised a celebrity's right to stop others commercially exploiting their name, image, voice and other identifying traits without consent, mostly through orders in individual cases.