Crafting Culture: Inside Kulfi Collective’s Blueprint for Modern Storytelling

In the fast-paced, highly saturated world of digital media, capturing and holding audience attention is the ultimate currency. Kulfi Collective, a Mumbai-based modern media network, has built its entire ecosystem around mastering this art. Founded by brothers Advait and Akshat Gupt in 2020, Kulfi Collective represents the evolution of their initial 2012 venture, the widely acclaimed Supari Studios. Today, the unfunded collective sits at the intersection of content, commerce, and culture, effectively reimagining storytelling for an open, decentralised web.  

The Architects: Advait and Akshat Gupt

The genesis of Kulfi Collective stems from the contrasting yet complementary backgrounds of its founders.

Advait Gupt (Co-Founder & CEO) brought strategic rigor to the table. A Stanford University graduate, Advait began his career in 2008 in the finance sector as an investment analyst at Equirus and Capinova Investment Advisors. In 2012, he pivoted entirely, bringing his sharp business acumen into the creative space to co-found Supari Studios.  

Akshat Gupt (Co-Founder & Chief Creative Officer) has always been driven by the narrative. A natural performer since childhood, his creative trajectory accelerated after a transformative summer at the Prague Film School in 2011, which eventually led to his work being showcased at the Cannes Film Festival. A self-taught director and editor, Akshat has creatively led over 300 original and branded projects over the past decade.  

Together, the brothers scaled their vision into a full-stack media network designed specifically to speak the language of Gen Y and Gen Z audiences.  

The Three-Pillar Ecosystem

To cater to every facet of digital engagement, Kulfi Collective operates through three distinct, specialized studios:  

Studio Name	Core Focus	Mission
Supari Studios	Branded Content	Helps major brands create scalable, relatable, and differentiated video properties.
Post Office Studios	Immersive Media	Blends creative technology, animation, and immersive design for new-age storytelling.
Keeda Media	Original Content	Functions as a creative-led original studio focused on IP creation and long-form narratives.

Shaping the Present Economy

The collective's scale and output speak volumes. Over the last decade, the network has produced over 10,000 minutes of content, amassing more than 1.3 billion views online. Their client roster reads like a who's-who of global powerhouses, including Netflix, Red Bull, Spotify, Google, and Flipkart.  

They have also been instrumental in shaping complex, design-driven narratives for forward-thinking brands. For instance, their work with consumer tech brand Nothing focused heavily on translating the brand's European heritage and elevated, transparent design into a compelling visual story that cut through a crowded market. Similarly, Akshat's recent directorial work includes high-profile, culture-defining campaigns like the Spotify Valentine's Day spots and Spotify Wrapped features, which recently swept multiple awards at the Good Ads Matter Awards in 2025.  

By merging cutting-edge technology, deep cultural insights, and unapologetic creativity, Advait and Akshat Gupt haven't just built a production house; they have architected a cultural engine that continually redefines how brands and audiences connect in the digital age.