In the fast-paced, highly saturated world of digital media, capturing and holding audience attention is the ultimate currency. Kulfi Collective, a Mumbai-based modern media network, has built its entire ecosystem around mastering this art. Founded by brothers Advait and Akshat Gupt in 2020, Kulfi Collective represents the evolution of their initial 2012 venture, the widely acclaimed Supari Studios. Today, the unfunded collective sits at the intersection of content, commerce,