Amazon & MX Player Just Wiped Instagram Clean?! Here’s WTF Happened Before the Aashram Trailer Drop

Imagine waking up, scrolling through Instagram, and BAM—your entire feed is wiped clean. No memes, no reels, no thirst traps—just nothing. That’s exactly what happened when Amazon and MX Player pulled off one of the wildest marketing stunts ever before dropping the trailer for Aashram!

Wait… They Deleted Everything?!

Yep, MX Player’s Instagram page went full-on amnesia mode—zero posts, zero reels, zero highlights. Amazon miniTV joined the chaos too, scrubbing its feed clean. No warning, no cryptic teasers—just a complete blackout. Naturally, the internet freaked out. Was this a hack? A rebrand? Some Illuminati-level marketing play?

Turns out, it was all part of the Aashram trailer launch—a move as cult-like as Baba Nirala himself. Because what’s a better way to promote a series about a mysterious godman than pulling a disappearing act yourself?

Marketing Stunt or Social Media Tantrum?

This wasn’t just a gimmick; it was a masterclass in shock marketing. By deleting everything, MX Player and Amazon miniTV got people talking—before even posting a single teaser. Fans flooded the comments section with “What’s happening?!” and “Did MX Player get hacked?” while conspiracy theories started flying. And let’s be real, in a world where brands are constantly fighting for attention, this was a big brain move.

The Big Reveal: Aashram Trailer Drops

After keeping everyone in suspense, the trailer for Aashram finally dropped, making all the paranoia worth it. And guess what? The engagement skyrocketed! Fans who were confused moments ago were now hooked, watching every second of the new trailer.

Love it or hate it, you can’t deny that Amazon and MX Player just played the game like pros. They turned a simple trailer launch into a full-blown social media event—reminding everyone that sometimes, the best way to get noticed is to disappear first.