Ajay Devgn & Imtiaz Ali Unite for Bhamla Foundation's World Environment Day 2025: A Bollywood-Worthy Climate Call

The Bhamla Foundation has once again rolled out its flagship World Environment Day 2025 campaign, and this year, it’s bigger, bolder, and backed by some serious Bollywood clout. Leading the charge is Ajay Devgn, stepping into the role of an environmental champion. Not far behind is Imtiaz Ali, bringing his signature storytelling brilliance to craft a campaign that promises not just awareness—but action.

At the heart of it all is Asif Bhamla, the unstoppable force behind the Foundation. For over two decades, Asif has been blending advocacy with accessibility, turning climate conversations into community movements. He understands that to get India talking about the environment, you need emotion, energy, and, yes, a little bit of star power.

But this isn’t a one-man show. The next-gen spirit of the foundation is being championed by Saher Bhamla, who represents a younger, socially-conscious India. Saher’s voice brings a fresh perspective to the cause—bridging the gap between Gen Z and green goals. Her presence ensures that this isn’t just a legacy movement—it’s a living, evolving mission.

This year’s campaign, creatively helmed by Imtiaz Ali, tackles the menace of plastic pollution—from microplastics in our food to garbage-filled rivers in our cities. It’s a crisis that needs cinematic scale and grassroots grit. And that’s exactly what this collaboration delivers.

Why This Campaign Stands Out:It’s easy to slap a celeb face on a poster and call it awareness. But what makes this campaign different is its integrity and intentionality. With Asif’s leadership, Saher’s youthful energy, Ajay’s credibility, and Imtiaz’s storytelling—a genuine, multi-generational movement is taking shape.

Whether it’s school activations, digital pledges, or city-wide cleanup drives, the Bhamla Foundation ensures that every piece of communication comes with a call to action. It’s not just about caring—it’s about doing.

Conclusion:This World Environment Day, Bollywood isn’t just performing—it’s participating. With Ajay Devgn lending his gravitas, Imtiaz Ali crafting the narrative, and the Bhamlas anchoring the mission, we might just witness a real shift in how India talks—and acts—on the environment.

Let’s not treat this as a seasonal campaign. Let’s treat it as the pilot episode of a long-running series called Saving Our Planet—produced by us, the people.