Every May, a familiar wave of cynicism floods social media. As photos drop from the French Riviera, film enthusiasts and internet commentators ask the exact same question raised by creator Imaan in her recent viral reel: “Why are Instagram influencers walking the red carpet at the Cannes Film Festival?” To the casual observer, it feels like a glitch in the matrix. Why are internet creators who gained fame making funny Reels, beauty tutorials, or lifestyle vlogs sharing the sa