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BEYOND BOLLYWOOD
Varun Mayya: The AI Wizard Who’s Automating the Future (And Guess What? This Article Is AI-Generated Too!)
Varun Mayya: The AI Wizard Who’s Automating the Future (And Guess What? This Article Is AI-Generated Too!)
Vishal waghela
Feb 3, 20253 min read
Navigating New Horizons: A Comparative Analysis of India’s Evolving Film Industries
Navigating New Horizons: A Comparative Analysis of India’s Evolving Film Industries
Maiavv Atri
Feb 2, 20255 min read
Legends who returned to shine: From Nirupa Roy in 'Deewar' to Rakhee Gulzar in Aamar Boss
Indian cinema has witnessed the powerful resurgence of legendary actors who have reclaimed the spotlight with unforgettable comebacks....
Kenneth Hopkins
Jan 29, 20252 min read
Karan Johar & Ananya Panday Are Selling Besan—Because Why Not?
Karan Johar & Ananya Panday Are Selling Besan—Because Why Not?
Vishal waghela
Jan 19, 20253 min read
How Brands Crashed the Coldplay Concert Like That One Uninvited Friend
How Brands Crashed the Coldplay Concert Like That One Uninvited Friend
Vishal waghela
Jan 18, 20253 min read
When Chess Met Swag: FWD by Myntra’s Epic Ad Featuring Vishy Anand and Gukesh
When Chess Met Swag: FWD by Myntra’s Epic Ad Featuring Vishy Anand and Gukesh
Vishal waghela
Jan 17, 20252 min read
Saif Ali Khan, Intruders, and Why Dark Marketing Clicks with India’s Youth
Let’s get real—yesterday’s headlines about Saif Ali Khan being stabbed by a late-night intruder gave us serious chills. It’s the kind of...
Vishal waghela
Jan 17, 20253 min read
Shaadi ka Meter Chalu Hai!” Jeevansathi’s Rickshaw Campaign is Here to Steal Hearts (and Traffic)
Shaadi ka Meter Chalu Hai!” Jeevansathi’s Rickshaw Campaign is Here to Steal Hearts (and Traffic)
Vishal waghela
Jan 15, 20252 min read
Paatal Lok 2 Is Here, and This Ad Campaign Is Straight Fire
Paatal Lok 2 Is Here, and This Ad Campaign Is Straight Fire
Vishal waghela
Jan 14, 20252 min read
Hrithik Roshan and His Clear Choice: A Birthday Toast to the Greek God of Bollywood
Hrithik Roshan and His Clear Choice: A Birthday Toast to the Greek God of Bollywood
Vishal waghela
Jan 10, 20251 min read
Main Moorkh Nahi Hoon: NPCI’s UPI Safety Campaign Starring Pankaj Tripathi is a Masterstroke in Digital Awareness
Main Moorkh Nahi Hoon: NPCI’s UPI Safety Campaign Starring Pankaj Tripathi is a Masterstroke in Digital Awareness
Vishal waghela
Jan 10, 20253 min read
Odoo Hits the Indian Streets: A Roadshow That’s Turning Heads and Sparking Conversations
Odoo Hits the Indian Streets: A Roadshow That’s Turning Heads and Sparking Conversations
Vishal waghela
Jan 9, 20252 min read
Zepto’s Billboard Blitz: Funny AF or Just a Vibe Check?
Zepto’s Billboard Blitz: Funny AF or Just a Vibe Check?
Vishal waghela
Jan 9, 20253 min read
Shradhanjali to Shyam Benegal: A Cinematic Legend
Shradhanjali to Shyam Benegal: A Cinematic Legend
Vishal waghela
Dec 24, 20241 min read
Captain Vyom: India's Forgotten Space Hero
Captain Vyom: India's Forgotten Space Hero
Adnan Petlawad
Dec 11, 20242 min read
Why Jigra Tanked at the Box Office Despite Being an Underrated Gem!
Why Jigra Tanked at the Box Office Despite Being an Underrated Gem!
Vishal waghela
Dec 8, 20243 min read
Cinevista: 40 Years of Storytelling & Stardom
Cinevista: 40 Years of Storytelling, Stardom, and Staying Power
Kenneth Hopkins
Dec 4, 20242 min read
Bollywood Is Dying, and OTT Is Holding the Lightsaber
Bollywood Is Dying, and OTT Is Holding the Knife
Vishal waghela
Nov 29, 20243 min read
Zaidi’s Black Friday Proves Historical Inflection Points Make for Medium-Transcending Content
Zaidi’s Black Friday Proves Historical Inflection Points Make for Medium-Transcending Content
Vishal waghela
Nov 28, 20244 min read
Kalki 2898 AD: The Blockbuster Revolution
Kalki 2898 AD: The Blockbuster Revolution
Adnan Petlawad
Nov 28, 20241 min read
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