Zeenat Aman Hosts Seedhe Maut and Sunny Leone For Nothing's Big Mumbai Night

Zeenat Aman doesn't do many events these days, so when she hosts one, the guest list tends to say a lot about who is actually shaping culture in Mumbai right now.

The Campaign Behind The Dinner

The dinner was built around Nothing's new brand campaign, Start with Nothing, which centres on Zeenat Aman, actor Siddhant Chaturvedi and hip hop duo Seedhe Maut. The intimate Mumbai gathering extended that campaign offline, moving beyond the film itself to bring together working artists, filmmakers, musicians, designers and entrepreneurs in one room.

Who Was In The Room

Alongside Aman, the dinner pulled in Siddhant Chaturvedi, Vishal Jethwa, Calm and Encore of Seedhe Maut, Zahan Khan, Bhavya Ramesh, Subhiksha Shivkumar, Ikisvon Jamang, BoH!B, Santanu Hazarika, Sunny Leone, Taha Shah Badussha and Diya Joukani, with music artist Choksi performing during the evening. The night later rolled into an after party that drew in additional guests from fashion, entertainment and technology.

Why Nothing Picked These Three

The campaign film itself, conceptualised and directed by Kshitij Kankaria, imagines an advanced technological system attempting to analyse what makes Aman, Chaturvedi and Seedhe Maut culturally distinctive, pulling from Aman's vintage film posters, Chaturvedi's early audition tapes and the duo's formative music videos. The conclusion the film lands on is that technology can study achievements and mimic style, but it cannot manufacture instinct, conviction or originality, which is essentially the pitch Nothing is making about its own products through three people who built careers by refusing to follow the established rules of their industries.

Quick Facts

• Campaign: Start with Nothing (Nothing)

• Faces: Zeenat Aman, Siddhant Chaturvedi, Seedhe Maut

• Event: Intimate dinner, Mumbai

• Director (campaign film): Kshitij Kankaria

• Producer: Imran Kathri, IKP

• Notable Guests: Sunny Leone, Vishal Jethwa, Taha Shah Badussha, Diya Joukani

FAQs

What is Nothing's Start with Nothing campaign about?

It is a brand campaign from tech company Nothing celebrating originality through the careers of Zeenat Aman, Siddhant Chaturvedi and hip hop duo Seedhe Maut.

Who attended the Start with Nothing dinner in Mumbai?

Guests included Zeenat Aman, Siddhant Chaturvedi, Seedhe Maut, Sunny Leone, Vishal Jethwa, Taha Shah Badussha and several artists, musicians and designers.

Who directed the Start with Nothing campaign film?

The film was conceptualised and directed by Kshitij Kankaria, produced by Imran Kathri of IKP.

What is the message of the Start with Nothing campaign?

The campaign argues that while technology can study and replicate style, it cannot manufacture instinct, conviction or originality, the same qualities Nothing links to its own product philosophy.