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Uorfi Javed & The Croffle Guys: The Drama the Cameras Didn’t Catch

Okay, stop scrolling for a second because we need to talk about what is happening in Santacruz right now. If your For You Page hasn’t been aggressively serving you videos of golden, crispy croissant-waffle hybrids, are you even on the internet? But here’s the tea—it’s not just about the food. It’s about the lore.


When Uorfi Javed pulls up to a spot, you know it’s not just a soft launch; it’s a cultural reset. Our DIY queen was spotted at The Croffle Guys in Santacruz recently, and honestly? It makes total sense.

Uorfi is the definition of disrupting the status quo, and that is exactly the energy these founders are bringing to the table. Her vibe with the founders wasn't just a paparazzi moment; it was a stamp of approval from the internet's most chaotic (and iconic) fashion DIVA. But if you dig a little deeper, the story gets even juicier.

Here is the insider intel that makes this whole thing lowkey iconic: The founders aren't just random foodies. Rahul Vohra and Veer Pinto have literal Bollywood DNA. We are talking connections to Dharma Productions and Kabir Khan. Yes, you read that right. One of them has even shared screen space with SRK. So, if the branding feels cinematic and the pitch feels rehearsed to perfection, it’s because it is. They took that main character energy from the film sets and dropped it straight into a bakery.

And can we talk about their Shark Tank India Season 5 moment? Because this changed everything. Walking into the tank, asking for a valuation that made everyone gasp, and then—wait for it rejecting the OG sharks (Aman, Namita, Anupam)? That is a level of confidence I aspire to have. Taking a deal with Kunal Bahl and Mohit Yadav instead was a strategic power move that screamed, "We don't just want money, we want the right kind of money." It’s giving business mastermind wrapped in a Gen-Z aesthetic. The Croffle Guys proved that in 2026, you don't need to choose between being a viral sensation and a serious business. You can have your croffle and eat it too.

Go grab a bite before this place becomes harder to get into than a Bandra penthouse. Don't say I gatekept.🥐🧇✨

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