T-Series & Bhushan Kumar welcomes Aditya Rikhari onboard for upcoming films and non-film projects

Continuing its legacy of championing new voices, T-Series has taken rising singer-songwriter Aditya Rikhari under its wing to work together on multiple films and non-film music, albums and EP. With this association, the music giant further expands its diverse roster by embracing a voice that is quickly emerging as one of the most promising talents of the new generation.

Aditya Rikhari, who has been ruling the charts with his latest T-Series release Sahiba, will now work on multiple projects under the unique sole partnership with the label. Known for his evocative voice and emotionally resonant lyrics, Aditya has already carved a strong space in the hearts of music lovers.

Following the massive success of Jaana Samjho Na from Bhool Bhulaiyaa 3, Aditya’s creative journey with T-Series has now entered an even more exciting phase as he embarks on a new line up of songs spanning across films and non-film music projects.

At just 24 years old, Aditya has received immense love from audiences for his fresh musical approach with his lyrics and voice connecting deeply with listeners and resonating widely across generations.

Talking about the collaboration, Bhushan Kumar, MD, T-Series, shared, "Aditya has a voice and style that feels honest and relevant. His songwriting connects effortlessly with today’s generation, and we’re thrilled to work with him on multiple upcoming projects. He’s an exciting talent, and we’re looking forward to shaping this journey together across platforms."

Commenting on the same, Aditya Rikhari said, "This strategic partnership with T-Series for some incredible upcoming projects is a landmark moment in my journey as an artist. I’ve always held a deep admiration for both music and cinema, and aligning my passion for music with Bhushan Kumar sir’s vision makes this collaboration even more special. It’s not just about reaching wider audiences, it’s about staying true to the kind of music I believe in: heartfelt, honest, and timeless.”

With this partnership, T-Series continues to amplify new voices while building the next generation of music creators.