Prime Video and Maddock Films Sign Multi-Year Licensing Deal for 8 Upcoming Theatrical Releases

Prime Video Partners with Maddock Films

Amazon Prime Video has announced a strategic multi-year post-theatrical licensing deal with Dinesh Vijan’s Maddock Films, giving Prime Video worldwide exclusive streaming rights to eight highly anticipated Bollywood theatrical releases.

This collaboration covers a diverse slate of Maddock’s upcoming films, including:

• Three titles from Maddock’s blockbuster horror-comedy universe such as Thama Sundari

• Romantic dramas like Param Sundari

• Franchise films including Shiddat 2 and Badlapur 2
  

A Global Push for Indian Cinema

According to Manish Menghani, Director and Head of Content Licensing at Amazon Prime Video India, this partnership strengthens Prime Video’s mission to bring quality Indian storytelling to global audiences.

With Prime Video’s reach in 240+ countries and territories, the collaboration is expected to expand the footprint of Indian cinema far beyond traditional borders.

“It’s not about just streaming movies; it’s about helping storytelling from India resonate across cultures and geographies,” Menghani noted.

Maddock Films’ Track Record

Maddock Films, under the leadership of Dinesh Vijan, has consistently delivered global success stories. With past hits like Stree, Bhediya, and Shiddat, the production house has become synonymous with innovative storytelling, genre-bending cinema, and box office blockbusters.

This new deal ensures that Maddock’s upcoming slate will reach millions of Prime Video subscribers worldwide soon after their theatrical runs.

What This Means for Bollywood

This deal signals a shift in how Bollywood films are consumed globally:

• Stronger international reach for Indian movies

• Increased visibility for franchise titles and original IPs

• A balance of commercial blockbusters and experimental cinema

By securing Maddock’s most exciting projects, Prime Video cements its role as one of the leading global platforms for Indian content.

FAQs on Prime Video x Maddock Films Deal

Q1. Which Maddock Films titles are included in the Prime Video deal? The deal includes eight upcoming theatrical releases such as Thama Sundari, Param Sundari, Shiddat 2, Badlapur 2, and other titles from Maddock’s horror-comedy universe.

Q2. What is special about Maddock Films? Maddock Films, led by Dinesh Vijan, is known for hits like Stree, Bala, Luka Chuppi, and Bhediya. They specialize in mixing commercial appeal with unique storytelling.

Q3. Will these films release on Prime Video before theatres? No. The deal is a post-theatrical licensing agreement, which means films will stream on Prime Video after completing their theatrical run.

Q4. Why is this deal significant for Indian cinema? This collaboration ensures that Bollywood films reach 240+ countries, expanding their global audience and giving Indian cinema greater visibility worldwide.

Q5. How does this benefit Prime Video subscribers? Subscribers get access to exclusive, big-ticket Bollywood films as part of their Prime membership without any additional cost.