National Handloom Day: 8 Bollywood Actresses Championing India's Handloom Heritage & Sustainable Fashion

Every year on August 7, India celebrates National Handloom Day a tribute to our nation's magnificent textile legacy, the unparalleled artistry of local weavers, and the critical importance of sustainable fashion. In an era dominated by the fleeting trends of fast fashion, a powerful group of Bollywood actresses is leading a conscious style revolution. They are using their influential platforms to champion handloom weavers, promote indigenous crafts, and prove that true elegance lies in ethical, timeless choices.

These stars are not just wearing beautiful garments; they are weaving a narrative of support, empowerment, and pride in India's cultural heritage. Here are 8 Bollywood actresses who are powerful advocates for handloom and sustainable fashion. 1. Richa Chadha: The Ethical Entrepreneur

Richa Chadha has long been a powerful voice for sustainability in the film industry. Taking her commitment a step further, she co-founded Ehaab, a fashion label dedicated to the exquisite craft of Chikankari. In partnership with artisans, the brand works to provide them with dignified livelihoods and a platform to keep the centuries-old Lucknowi art form alive. For Richa, style is synonymous with conscious and ethical choices that empower communities.

2. Alia Bhatt: The Modern Muse for Handloom

Among the younger generation of superstars, Alia Bhatt has consistently made handloom sarees her go-to for major events. From elegant Jamdani and Chanderi drapes to promoting Indian crafts on global platforms, Alia has shown millions how handloom can be both contemporary and classic. She firmly believes that embracing sustainable fashion is not merely a trend, but a vital responsibility for a healthier planet.

3. Kritika Kamra: The Revivalist

Kritika Kamra has passionately translated her love for Indian textiles into action by launching her own label, Cinnabar. Her brand is sharply focused on reviving the traditional Chanderi craft of Madhya Pradesh, creating a direct bridge between artisans and consumers. Kritika’s work is a testament to her belief that the future of fashion is slow fashion—thoughtful, beautifully crafted, and rooted in heritage.

4. Shweta Tripathi: The Conscious Advocate

A vocal champion for environmental awareness, actress Shweta Tripathi seamlessly blends her activism with her fashion choices. She is often seen proudly wearing indigenous fabrics and promoting handloom art across her platforms. For Shweta, fashion is an extension of her responsibility towards the planet and the artisan communities who are the custodians of these ancient traditions.

5. Dia Mirza: The Planet's Ambassador

As a long-time environmental activist and UN Environment Goodwill Ambassador, Dia Mirza’s wardrobe is a reflection of her principles. She is frequently spotted in graceful handloom sarees and consciously crafted clothing. Dia uses her platform to remind her audience that every sustainable choice, big or small, contributes to the well-being of our planet. For her, wearing handloom is a powerful personal and political act of care.

6. Priyanka Chopra Jonas: The Global Icon for Indian Crafts

Global icon Priyanka Chopra Jonas consistently celebrates India’s rich handloom legacy on the world stage. Whether it's a stunning Banarasi silk saree for a special occasion or an intricate Chikankari ensemble, her choices radiate pride in Indian craftsmanship. Priyanka continues to underscore the relevance and unmatched beauty of heritage textiles in modern, global fashion.

7. Janhvi Kapoor: The Youthful Torchbearer

Representing the new generation of actors, Janhvi Kapoor has embraced the elegance of handloom with open arms. By frequently choosing traditional weaves and handloom sarees for red carpets and public appearances, she lends a youthful appeal to sustainable fashion. Janhvi is inspiring her millions of young followers to discover and celebrate the timeless beauty of Indian crafts.

8. Saiee Manjrekar: The Next-Gen Supporter

Saiee Manjrekar stands out as a proud, young supporter of Indian handloom. Despite being a newer face in the industry, Saiee has consistently used her platform—from magazine shoots to social media—to champion homegrown craftsmanship. By choosing handloom over fast fashion, she is not only honouring tradition but also encouraging her young fanbase to make more sustainable and local choices.

A Legacy Worth Wearing

These Bollywood actresses are more than just style icons; they are ambassadors for a vital movement. Their choices create a ripple effect, bringing much-needed attention to the hands that weave our stories, supporting weavers' livelihoods, and helping preserve India's priceless cultural identity.

This National Handloom Day, let's draw inspiration from these leading ladies and make a conscious choice to support our artisans. By choosing handloom, you're not just buying a piece of clothing—you're investing in a legacy. #VocalForHandmade