KIM KARDASHIAN’S SKIMS MAKES ITS GRAND INDIAN DEBUT WITH RELIANCE BRANDS

The intersection of global celebrity culture and premium Indian retail is officially having a massive moment. SKIMS, the boundary-pushing shapewear and lifestyle empire co-founded by reality television royalty Kim Kardashian, is finally arriving in India. In a move that promises to shake up the country's luxury apparel landscape, Reliance Brands Limited (RBL) has announced an exclusive partnership to bring the billion-dollar label to one of the world’s fastest-growing premium consumer markets.

The Delhi and Mumbai Takeover

For fashion enthusiasts who have spent years relying on international shipping or international layovers to get their hands on the viral loungewear, the wait is over. Under the new agreement, RBL will operate SKIMS across both physical and digital channels throughout the country. The brand’s highly anticipated rollout will kick off with flagship store openings in Delhi and Mumbai, before executing a phased expansion into other major cities. This strategic move follows SKIMS' recent high-profile international launches in fashion capitals like London and Dubai.

A Masterclass in Modern Retail

Founded in 2019 by Kim Kardashian and Jens Grede, SKIMS didn't just enter the shapewear market, it completely rewrote the rules. By championing extreme size inclusivity, technical fabric innovation, and a signature neutral-heavy aesthetic, the brand transformed undergarments into highly coveted, ready-to-wear street style.

"We built SKIMS on the belief that everybody deserves to feel comfortable and confident in what they wear. The excitement we’ve seen from our community in India has been truly incredible, and we can’t wait to welcome them in our stores for the very first time." — Kim Kardashian, Co-Founder & Chief Creative Officer, SKIMS  

India's Luxury Renaissance

This partnership is yet another massive win for Reliance Brands, which continues to curate an elite portfolio of global lifestyle and fashion heavyweights for the Indian consumer. Isha Ambani, Director of Reliance Retail Ventures Limited, noted that SKIMS "speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them."

As millennial and Gen-Z shoppers continue to drive the demand for celebrity-backed, contemporary design, the arrival of SKIMS cements India's status as the ultimate next frontier for global fashion expansion.