Inside Goosebumps: How One Creative Agency Turned Happiness Into Its Superpower

In a world where most companies chase awards, one creative agency just earned the title that truly matters — “Happiest Place to Work.”

Yes, we’re talking about Goosebumps, the Mumbai-based ideas powerhouse founded by Ashish Banka, and this latest certification just proves what everyone in the industry already knew — this team doesn’t just create ads; they create joy.

Ashish put it best:

“Happiness has never been an afterthought for us. It’s where everything begins — our dreams, our courage, our magic.”

At Goosebumps, happiness isn’t a Friday perk or a ping-pong table culture. It’s the heartbeat of how they think, create, and collaborate. Walk into their workspace, and you’ll find laughter echoing louder than deadlines, ideas flying faster than caffeine kicks, and that unmistakable feeling — of people who actually love what they do.

Why Happiness Matters Here

In Ashish’s words, when people feel seen, valued, and genuinely joyful, creativity doesn’t just flow — it soars. Every brief feels lighter, every brainstorm feels warmer, and every success feels shared.

It’s this culture of trust and fun that turns every project into something more than work — it becomes a shared story. That’s why Goosebumps has managed to stand out in an industry often defined by pressure and pitch decks.

Their formula? Simple yet powerful:

• Happiness gives Goosebumps.

• Goosebumps gives Happiness.

It’s a loop — one that fuels their creativity, their relationships, and their relentless pursuit of meaning in every idea they bring to life.

Building a Culture That Feels Like Home

Ashish calls his team “a bunch of dreamers, doers, and storytellers,” and that’s exactly the vibe. This isn’t corporate jargon — it’s a reflection of a company that treats culture like its greatest campaign.

For Goosebumps, being a “Happiest Place to Work” isn’t a certificate; it’s a daily choice. A choice to laugh a little louder, care a little deeper, and create a little braver.

And that, truly, gives us all a few goosebumps.

Frequently Asked Questions (FAQs)

Q1. What is the ‘Happiest Place to Work’ certification? It’s an official recognition given to organizations that demonstrate exceptional workplace happiness, employee satisfaction, and positive culture — evaluated through independent audits and surveys.

Q2. Who founded Goosebumps India? Goosebumps was founded by Ashish Banka, a visionary creative leader who believes that happiness is the foundation of all great ideas.

Q3. What makes Goosebumps different from other creative agencies? Goosebumps prioritizes people before projects. Its culture of laughter, collaboration, and purpose-driven creativity makes it stand out in India’s crowded advertising landscape.

Q4. How does happiness improve creativity at work? Studies (and Goosebumps’ story) show that happy teams are more productive, creative, and resilient — leading to better ideas, stronger client relationships, and long-term success.

Q5. Where is Goosebumps based? Goosebumps is headquartered in Mumbai, the heart of India’s creative and advertising scene.